Using SMS to Reactivate Dormant Leads
Posted: Mon May 19, 2025 8:58 am
Reactivating dormant leads—those who haven’t engaged with your brand in a while—can be challenging, but SMS marketing offers a direct and personal way to rekindle interest. A well-timed SMS message can remind these leads about your offerings and invite them back into the sales funnel.
Craft messages that acknowledge their previous interest while providing a compelling reason to re-engage. For example, “Hi [Name], we’ve missed you! Here’s a special 20% off just for you—reply YES to claim.” This approach feels personal and incentivizes action without being pushy.
SMS reactivation campaigns benefit from the immediacy architect phone number list and high open rates of text messages, often achieving better response rates than email reactivation efforts.
Segment your dormant leads based on past interactions or demographics to send highly relevant offers or content. Combining SMS with other channels, like email or social media, creates a multi-touch strategy that further improves re-engagement chances.
Tracking the success of reactivation campaigns helps identify the best incentives and messaging styles, allowing you to refine your approach over time.
In summary, SMS is a powerful tool for bringing inactive leads back into the fold, turning cold contacts into warm prospects and increasing your overall lead pool.
Craft messages that acknowledge their previous interest while providing a compelling reason to re-engage. For example, “Hi [Name], we’ve missed you! Here’s a special 20% off just for you—reply YES to claim.” This approach feels personal and incentivizes action without being pushy.
SMS reactivation campaigns benefit from the immediacy architect phone number list and high open rates of text messages, often achieving better response rates than email reactivation efforts.
Segment your dormant leads based on past interactions or demographics to send highly relevant offers or content. Combining SMS with other channels, like email or social media, creates a multi-touch strategy that further improves re-engagement chances.
Tracking the success of reactivation campaigns helps identify the best incentives and messaging styles, allowing you to refine your approach over time.
In summary, SMS is a powerful tool for bringing inactive leads back into the fold, turning cold contacts into warm prospects and increasing your overall lead pool.