4. Paint a Picture of What Readers Will
Posted: Mon Dec 23, 2024 6:52 am
4. Paint a Picture of What Readers Will Gain in Your Headline
Want to better understand how to write a headline that’ll drive more clicks? You’ll need to use your headline to paint a picture of what readers will benefit from as a result of reading your blog post.
How to Write a Headline That Shows What Readers Will Benefit From (Screenshot of Headline Example)
For example, the headline in this image above (pulled from my roundup of freelance job sites), promises readers that they’ll be able to browse a list of all the best websites for landing a freelance job—and get more freelance work quickly.
The headline I wrote for that article is designed to very clearly explain what my readers will get by coming to the article—a list of freelancing sites to get work quickly. It’s a pretty straightforward headline, but attempts to immediately connect browsing job sites with the real ultimate goal my readers have in mind… getting more freelance work.
5. Avoid the Passive Voice in Your Headline: Use an Active Voice Instead
The active voice tends to be easier to understand when scanning whatsapp number list for marketing multiple different headlines and trying to decide which article is best for you.
Active vs Passive Voice in Blog Headline Writing
And as long as you’re not running a news organization, the active voice will be a more natural headline structure to help capture the attention of your readers.
Passive voice headline example: “Defendant Found Guilty by Jury”
Active voice headline example: “Jury Finds Defendant John Smith Guilty for His Heinous Crimes”
Which of these headlines would you click on? To me, the active version is much more appealing, because it’s rooted in a current action that sounds like it’s happening right now.
Using an active voice in your headlines also has the added advantage of:
Making your headline more exciting
Subtly turning your headline into a more definitive statement (or command)
Placing your readers in the moment and transferring your action-oriented mindset
As much as possible, try to avoid a passive voice when you write a blog headline, as the passive voice tends to result in weaker, less exciting headlines.
Having a plan and clear vision for your blog is crucial to knowing what kind of content you should be creating in the first place. It also helps immensely in writing blog headlines that’ll act as the call-to-action to get your audience to come and read your content.
Want to better understand how to write a headline that’ll drive more clicks? You’ll need to use your headline to paint a picture of what readers will benefit from as a result of reading your blog post.
How to Write a Headline That Shows What Readers Will Benefit From (Screenshot of Headline Example)
For example, the headline in this image above (pulled from my roundup of freelance job sites), promises readers that they’ll be able to browse a list of all the best websites for landing a freelance job—and get more freelance work quickly.
The headline I wrote for that article is designed to very clearly explain what my readers will get by coming to the article—a list of freelancing sites to get work quickly. It’s a pretty straightforward headline, but attempts to immediately connect browsing job sites with the real ultimate goal my readers have in mind… getting more freelance work.
5. Avoid the Passive Voice in Your Headline: Use an Active Voice Instead
The active voice tends to be easier to understand when scanning whatsapp number list for marketing multiple different headlines and trying to decide which article is best for you.
Active vs Passive Voice in Blog Headline Writing
And as long as you’re not running a news organization, the active voice will be a more natural headline structure to help capture the attention of your readers.
Passive voice headline example: “Defendant Found Guilty by Jury”
Active voice headline example: “Jury Finds Defendant John Smith Guilty for His Heinous Crimes”
Which of these headlines would you click on? To me, the active version is much more appealing, because it’s rooted in a current action that sounds like it’s happening right now.
Using an active voice in your headlines also has the added advantage of:
Making your headline more exciting
Subtly turning your headline into a more definitive statement (or command)
Placing your readers in the moment and transferring your action-oriented mindset
As much as possible, try to avoid a passive voice when you write a blog headline, as the passive voice tends to result in weaker, less exciting headlines.
Having a plan and clear vision for your blog is crucial to knowing what kind of content you should be creating in the first place. It also helps immensely in writing blog headlines that’ll act as the call-to-action to get your audience to come and read your content.