So if you're thinking about links that might be slowly
Posted: Sun May 18, 2025 10:52 am
In recent years, most SEOs, when polled, think that links are either of declining importance or will become less important in the future. Now, of course, this is speculation. But we can all agree that links aren't what they were in the early days of SEO. They are no longer the be-all and end-all. You can't do links alone as SEO.
A depreciating in value, you might want to think about what chinese overseas america database Google will replace it with as an authority signal. Again, I think brand is a very good answer, or at least it's associated with a lot of things that are a very good answer. Finally, I think there are a lot of other use cases, but one of the most exciting ones for me is kind of competitive analysis or strategy work, where you're trying to position yourself within your industry and trying to figure out what's important, how you relate to competitors, that kind of thing.
Compare brand authority with domain authority.
Image comparing Brand Authority to Domain Authority with examples
So that's a concept that we have right now in Moz Pro, where you can put your site on Domain Overview, and it'll show you how both your BA and DA compare to some competitors. So I did it here for autotrader.com. I should say brand authority right now, it's in beta. It's currently pretty US-leaning in the results it will give you.
This will change over time, maybe very soon. But right now, it's pretty much an American slant. So it's autotrader.com, for example, not autotrader.co.uk. They are strangely different companies. So auotrader.com, it turns out they have a strong brand but a slightly weaker domain than their competitor Edmonds. It tells them something about where they might want to focus their efforts, what might make them do better or worse at those kinds of things.
A depreciating in value, you might want to think about what chinese overseas america database Google will replace it with as an authority signal. Again, I think brand is a very good answer, or at least it's associated with a lot of things that are a very good answer. Finally, I think there are a lot of other use cases, but one of the most exciting ones for me is kind of competitive analysis or strategy work, where you're trying to position yourself within your industry and trying to figure out what's important, how you relate to competitors, that kind of thing.
Compare brand authority with domain authority.
Image comparing Brand Authority to Domain Authority with examples
So that's a concept that we have right now in Moz Pro, where you can put your site on Domain Overview, and it'll show you how both your BA and DA compare to some competitors. So I did it here for autotrader.com. I should say brand authority right now, it's in beta. It's currently pretty US-leaning in the results it will give you.
This will change over time, maybe very soon. But right now, it's pretty much an American slant. So it's autotrader.com, for example, not autotrader.co.uk. They are strangely different companies. So auotrader.com, it turns out they have a strong brand but a slightly weaker domain than their competitor Edmonds. It tells them something about where they might want to focus their efforts, what might make them do better or worse at those kinds of things.