McFIT turns 10: interview with Luca Torresan
Posted: Mon Dec 23, 2024 6:29 am
And to make the campaign even more memorable, McFIT implemented an Unconventional Marketing strategy in the squares of some Italian cities. The protagonists of the initiative were bodybuilders dressed as “ early twentieth century newsboys ” who distributed free copies of the Gazzetta to attract the attention of passers-by, generate curiosity and go viral.
And now that we know the context, let's go and find out all the details
Even if we have already said it, introductions czech republic reverse phone lookup are never due enough. Luca Torresan is the Marketing and Communication Director of RSG Group Italia, a Group among the leaders in the fitness sector that in Italy manages brands such as McFIT, John Reed and Gold's Gym.
In the following lines, he tells us about the campaign from the point of view of an insider.
1. How has the brand changed over these years and what have been the most significant moments of its journey?
McFIT arrived in Italy as a completely unknown brand, while in Germany it had already been a point of reference for fitness for years. Our growth was rapid and, as we expanded our presence throughout the country, the brand began to become more and more known.
And now that we know the context, let's go and find out all the details
Even if we have already said it, introductions czech republic reverse phone lookup are never due enough. Luca Torresan is the Marketing and Communication Director of RSG Group Italia, a Group among the leaders in the fitness sector that in Italy manages brands such as McFIT, John Reed and Gold's Gym.
In the following lines, he tells us about the campaign from the point of view of an insider.
1. How has the brand changed over these years and what have been the most significant moments of its journey?
McFIT arrived in Italy as a completely unknown brand, while in Germany it had already been a point of reference for fitness for years. Our growth was rapid and, as we expanded our presence throughout the country, the brand began to become more and more known.