The structure of affiliate marketing
Posted: Mon Apr 21, 2025 7:12 am
We can say that, in a simplified version, the structure of the sales flow through this channel is based on four main actors:
the advertiser , the brand that wants to promote its product or service;
the publisher , who does not have his own product to sell and therefore promotes that of the brand in question, in exchange for a percentage of the sales;
the affiliate platform , which connects the two main players;
the end customer , who purchases the product (in some cases with economic advantages).
Affiliate marketing structure
Affiliate Marketing for Advertisers: The Company That Sells Its Products
The first party, usually referred to as the advertiser, publicist, or merchant, is the person who is selling the product or service.
The product or service could be a physical product – such sweden email list as phones or laptops – or something intangible (such as insurance policies).
For affiliation to work, it must rely on a platform that allows you to track the sales made thanks to each affiliate link, and we will see this shortly.
But it must also implement click and conversion tracking on its site, which the platform will have to track.
Furthermore, he/she will have to provide advertising materials (graphics, banners and similar) and, depending on the situation, choose, manage and monitor the affiliates.
Affiliate Marketing Platforms
As we said, affiliation is a structured and automated commercial agreement, through which sales are tracked and commissions are recognized. To achieve this, you need a specific platform, or affiliate network .
the advertiser , the brand that wants to promote its product or service;
the publisher , who does not have his own product to sell and therefore promotes that of the brand in question, in exchange for a percentage of the sales;
the affiliate platform , which connects the two main players;
the end customer , who purchases the product (in some cases with economic advantages).
Affiliate marketing structure
Affiliate Marketing for Advertisers: The Company That Sells Its Products
The first party, usually referred to as the advertiser, publicist, or merchant, is the person who is selling the product or service.
The product or service could be a physical product – such sweden email list as phones or laptops – or something intangible (such as insurance policies).
For affiliation to work, it must rely on a platform that allows you to track the sales made thanks to each affiliate link, and we will see this shortly.
But it must also implement click and conversion tracking on its site, which the platform will have to track.
Furthermore, he/she will have to provide advertising materials (graphics, banners and similar) and, depending on the situation, choose, manage and monitor the affiliates.
Affiliate Marketing Platforms
As we said, affiliation is a structured and automated commercial agreement, through which sales are tracked and commissions are recognized. To achieve this, you need a specific platform, or affiliate network .