Tools and tactics in my secret sauce include:
Posted: Mon Dec 23, 2024 6:23 am
For insights into local interests, you can also use SEMrush, BuzzSumo, or Ahrefs.
For more nuanced insights into local norms and preferences, you can tap into local business groups and associations, as well as advisory groups from your own country.
And... my secret sauce
Trade groups
Enterprise bodies
Embassies
International business networks
In my experience, you get b cell phone numbers list free ack even more than what you put into these usually pro-bono business networks. However, you do have to be willing to do some work to engage these networks which can be time consuming.
Tip: Don’t overlook the obvious leads. Find (and ‘interrogate’) colleagues in your company who may be from, or know, the markets you are targeting. Speak to your sales team. They may know of customers already operating in your new target market. And, I have yet to find a business person who doesn’t like to share their experiences – so long as you’re not there to ‘eat their lunch’!
For more nuanced insights into local norms and preferences, you can tap into local business groups and associations, as well as advisory groups from your own country.
And... my secret sauce
Trade groups
Enterprise bodies
Embassies
International business networks
In my experience, you get b cell phone numbers list free ack even more than what you put into these usually pro-bono business networks. However, you do have to be willing to do some work to engage these networks which can be time consuming.
Tip: Don’t overlook the obvious leads. Find (and ‘interrogate’) colleagues in your company who may be from, or know, the markets you are targeting. Speak to your sales team. They may know of customers already operating in your new target market. And, I have yet to find a business person who doesn’t like to share their experiences – so long as you’re not there to ‘eat their lunch’!