From Funnel to Flywheel: The Inbound Marketing Model Changes
Posted: Mon Apr 21, 2025 5:20 am
Keep posting relevant content, but include it in your store growth.
Customer loyalty is one of the most important aspects of inbound marketing, and with quality products and content, customers themselves will become ambassadors and spokespeople for your brand and your e-commerce, recommending your site to their circle of friends and relatives.
In practice, this translates into free advertising for your online store. Also, don't forget that even though we live in a completely digital age, word of mouth is still one of the most effective marketing tools!
In light of what has been said so far, it is clear that the funnel model struggles to represent what is proposed as a true virtuous growth circle for your business.
In the funnel model, in fact, the positive impact that customers, who have south africa email list in turn become promoters, have on your business is not correctly visualized.
The funnel model has then evolved into the flywheel model , which allows us to see at a glance the influence of word of mouth on the generation of new visitors.
inbound marketing flywheel
Inbound Marketing Funnel: How to Get Started?
Whether we are talking about inbound marketing or traditional marketing, the basis of an effective strategy is careful planning.
To best manage inbound marketing strategies, it is important to follow six fundamental steps: market identification, construction of the tone of voice, choice of communication channels, planning, analysis and review.
Start by identifying your target market , and get to know them thoroughly. Find out what they need, what questions they want answered. What are their interests? Knowing your niche is essential to creating quality content.
Customer loyalty is one of the most important aspects of inbound marketing, and with quality products and content, customers themselves will become ambassadors and spokespeople for your brand and your e-commerce, recommending your site to their circle of friends and relatives.
In practice, this translates into free advertising for your online store. Also, don't forget that even though we live in a completely digital age, word of mouth is still one of the most effective marketing tools!
In light of what has been said so far, it is clear that the funnel model struggles to represent what is proposed as a true virtuous growth circle for your business.
In the funnel model, in fact, the positive impact that customers, who have south africa email list in turn become promoters, have on your business is not correctly visualized.
The funnel model has then evolved into the flywheel model , which allows us to see at a glance the influence of word of mouth on the generation of new visitors.
inbound marketing flywheel
Inbound Marketing Funnel: How to Get Started?
Whether we are talking about inbound marketing or traditional marketing, the basis of an effective strategy is careful planning.
To best manage inbound marketing strategies, it is important to follow six fundamental steps: market identification, construction of the tone of voice, choice of communication channels, planning, analysis and review.
Start by identifying your target market , and get to know them thoroughly. Find out what they need, what questions they want answered. What are their interests? Knowing your niche is essential to creating quality content.