TikTok is cheaper than its competitors
Posted: Mon Dec 23, 2024 6:14 am
increased by 800% YoY, it’s still only a fraction of the amount spent with Meta (5% to be precise). Advertiser adoption has been slow, but is accelerating rapidly.
Wolfgang analysed TikTok performance over the last year to see exactly what the advertising opportunity is.
Here, Brendan Almack and Roisin Linnie of Wolfgang Digital discuss the results they found from that analysis.
The first opportunity is the cost. Since user growth is outp cell phone numbers list acing advertiser adoption, there’s a massive cost efficiency for those wanting to advertise on TikTok. Here’s how it compares to Meta (i.e. Facebook & Instagram):
The Value of TikTok Advertising
CPM, which is an indicator of reach, is considerably cheaper on TikTok. In fact, it costs 2.5 times more to reach the same number of people on Meta.
Looking at the CPC which is typically a proxy for the cost of getting the user to click on the ad and visit your website, TikTok again offers value with CPCs being 30% cheaper.
Read more: How to create TikTok content.
Wolfgang analysed TikTok performance over the last year to see exactly what the advertising opportunity is.
Here, Brendan Almack and Roisin Linnie of Wolfgang Digital discuss the results they found from that analysis.
The first opportunity is the cost. Since user growth is outp cell phone numbers list acing advertiser adoption, there’s a massive cost efficiency for those wanting to advertise on TikTok. Here’s how it compares to Meta (i.e. Facebook & Instagram):
The Value of TikTok Advertising
CPM, which is an indicator of reach, is considerably cheaper on TikTok. In fact, it costs 2.5 times more to reach the same number of people on Meta.
Looking at the CPC which is typically a proxy for the cost of getting the user to click on the ad and visit your website, TikTok again offers value with CPCs being 30% cheaper.
Read more: How to create TikTok content.