Instagram account engagement audit
Posted: Sun Apr 20, 2025 9:30 am
Engagement data shows how active your followers are: whether they like, comment, save posts, and interact with stories. High engagement is a signal to Instagram algorithms that your content is interesting, which means it will be shown to more people.
It’s impossible to know how to analyze an Instagram account if you don’t analyze these metrics.
At this stage of the audit, the following aspects need facebook data to be collected and analyzed:
Number of likes. Make a selection and study which publications receive the most reactions.
Comments. See which posts users leave detailed comments under, and which posts they leave simple reactions under.
Saves: See how many people bookmark your posts. This is one of the most important metrics for educational content.
It is also useful to analyze whether users share your posts with friends, as well as how actively the audience participates in surveys and writes in direct messages.You can find engagement data in Instagram Insights or through analytics services like Sprout Social or Iconosquare.
Find posts with high engagement and analyze what exactly worked in them. What was successful: the topic, the format, the visuals? Try to repeat this success.
It’s impossible to know how to analyze an Instagram account if you don’t analyze these metrics.
At this stage of the audit, the following aspects need facebook data to be collected and analyzed:
Number of likes. Make a selection and study which publications receive the most reactions.
Comments. See which posts users leave detailed comments under, and which posts they leave simple reactions under.
Saves: See how many people bookmark your posts. This is one of the most important metrics for educational content.
It is also useful to analyze whether users share your posts with friends, as well as how actively the audience participates in surveys and writes in direct messages.You can find engagement data in Instagram Insights or through analytics services like Sprout Social or Iconosquare.
Find posts with high engagement and analyze what exactly worked in them. What was successful: the topic, the format, the visuals? Try to repeat this success.