Elite furniture showroom: traffic increased 9 times without any modifications to the website
Posted: Sat Apr 19, 2025 8:51 am
Client
Kler is a salon of elite European upholstered furniture in Moscow. They mainly sell sofas from Europe: expensive materials, individual assembly for a specific client, handwork. The average price is 150,000 rubles per sofa.
These sofas would not be embarrassing to put in expensive cottages on New Riga:
Photo
Clients are mostly women aged 35 to 50 who buy furniture for their part time data homes. Another audience is interior designers who work with wealthy clients.
Task
Bring to the showroom a solvent and interested audience that is ready to buy expensive furniture.
Situation
The sale happens like this: the client studies the information on the website → calls or immediately comes to the showroom → orders a sofa.
From our experience working with furniture, we know that the effectiveness of advertising campaigns depends on the goals set. Usually, there are three types of goals:
submitting the application form;
sending basket;
call.
With our client, we couldn't track these goals: there was no application form on the website, sofas couldn't be purchased through the online store. The client believed that he had a solid audience that wouldn't buy expensive things through the website or correspond with the manager on WhatsApp.
Our main question was how to track the effectiveness of advertising campaigns.
Kler is a salon of elite European upholstered furniture in Moscow. They mainly sell sofas from Europe: expensive materials, individual assembly for a specific client, handwork. The average price is 150,000 rubles per sofa.
These sofas would not be embarrassing to put in expensive cottages on New Riga:
Photo
Clients are mostly women aged 35 to 50 who buy furniture for their part time data homes. Another audience is interior designers who work with wealthy clients.
Task
Bring to the showroom a solvent and interested audience that is ready to buy expensive furniture.
Situation
The sale happens like this: the client studies the information on the website → calls or immediately comes to the showroom → orders a sofa.
From our experience working with furniture, we know that the effectiveness of advertising campaigns depends on the goals set. Usually, there are three types of goals:
submitting the application form;
sending basket;
call.
With our client, we couldn't track these goals: there was no application form on the website, sofas couldn't be purchased through the online store. The client believed that he had a solid audience that wouldn't buy expensive things through the website or correspond with the manager on WhatsApp.
Our main question was how to track the effectiveness of advertising campaigns.