We developed a strategy to get the site into Yandex and improve its position in Google
Posted: Sat Apr 19, 2025 8:49 am
In February 2019, we started working with the clinic, did a comprehensive SEO audit and developed a strategy. We had two goals:
Prepare the site for the next update.
Log out to Yandex.
To do this it was necessary:
implement technical changes to the site: fix bugs and solve the speed problem;
create new pages and even sections for all services;
start writing a lot of expert articles.
For the first two tasks, we prepared the technical specifications instagram data for the developers. We took on the last task ourselves.
We have already said that for ranking in Yandex, more narrow topics are needed. And all of them must be interlinked. The site already had good content, but the articles were on narrow topics and therefore were ranked poorly in Yandex.
As part of the audit, we analyzed almost all user demand, which turned out to be 60 thousand queries. We understood the potential based on the visibility of the site, the frequency of semantics and the amount of traffic that we could attract. Then we assessed the popularity of each query and selected those that relate to the clinic's services - as a result, we got a content plan. Based on it, we built the process of writing new articles.
Prepare the site for the next update.
Log out to Yandex.
To do this it was necessary:
implement technical changes to the site: fix bugs and solve the speed problem;
create new pages and even sections for all services;
start writing a lot of expert articles.
For the first two tasks, we prepared the technical specifications instagram data for the developers. We took on the last task ourselves.
We have already said that for ranking in Yandex, more narrow topics are needed. And all of them must be interlinked. The site already had good content, but the articles were on narrow topics and therefore were ranked poorly in Yandex.
As part of the audit, we analyzed almost all user demand, which turned out to be 60 thousand queries. We understood the potential based on the visibility of the site, the frequency of semantics and the amount of traffic that we could attract. Then we assessed the popularity of each query and selected those that relate to the clinic's services - as a result, we got a content plan. Based on it, we built the process of writing new articles.