The product team already had its own task plan, we needed to get resources for ours

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Cooperation with the Autospot project began with a comprehensive audit of the site . This work required a deep immersion of the SEO team in the company's product processes and analysis of the project from different angles. A month later, a detailed work plan was produced: 60 tasks for development and a traffic forecast. The tasks were divided by priorities, and the traffic forecast was made for the coming year.

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This is one tenth of the SEO tasks list.
The bulk of the SEO recommendations concerned the site's appearance cryptocurrency data and user logic. Implementation required a large resource of developers and designers. In addition, it was necessary to coordinate changes to the site with the product team, and they already had their own task plan. To wedge into the current process of project development with new directions is a difficult task in terms of the company's budget and internal competition for the developers' time.

We needed to earn the trust of the product team. The best way to do this is to show results. And to show results, you need development resources. We got into a vicious circle, but then we got out of the situation.