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The development of the Internet has greatly

Posted: Sat Apr 19, 2025 8:04 am
by taniakhatuntrisha@
As an ordinary person, you may ask: Why do we need to build a personal IP? In the context of the current prevalence of the Internet celebrity economy , this question has become particularly important. Building a personal IP can not only bring business opportunities and wealth, but also enhance one's social status and influence. So, why do we need to build a personal IP?

Personal IP is an essential capability in the information age


In this era of information explosion, everyone is an independent media hong kong whatsapp lead platform. increased the speed and scope of information dissemination, and everyone can become a source of information. In this context, owning a personal IP means owning your own media platform and voice. Through personal IP, you can convey your views, ideas, values, etc. to more people. At the same time, personal IP is also an important way to obtain traffic and attention in the Internet era, and then convert this attention into actual benefits.

For example, beauty blogger Li Jiaqi has become an Internet celebrity by building his personal IP and attracting a large number of fans on platforms such as Weibo and Douyin. He has won the trust and love of fans by sharing his makeup skills and trial experience, and then converted this attention into purchasing power. Today, Li Jiaqi has become a well-known brand spokesperson and business person, and the value of personal IP has been fully reflected.