Appropriate channels
Posted: Thu Mar 27, 2025 10:47 am
Make sure the offer seems genuine. If your promotion seems fake or misleading, people won't trust you, and you'll lose them. It needs to be something that really matters, whether it's a real discount, free shipping, or a bonus gift.
Appropriate channels
Where and how you promote your offer are just as important as the offer mint database itself. Email works great for regulars, social media attracts new eyes, and in-store promotions can boost those impulse purchases. Make sure you're using channels your audience actually pays attention to. If you have an e-commerce website, a Hello Bar pop-up is a great way to grab attention and make your sales promotion a success.
Examples of sales promotions in action
Icon indicating the best price today
Apple's Back to School Campaign
Apple has been running this promotion for years, and it works. It offers free AirPods to students with the purchase of a Mac or iPad during the back-to-school season. Simple but effective.
Amazon's First Day
Amazon has made Prime Day a real event. It's a two-day sale with deep discounts reserved exclusively for Prime members. People love it, and Amazon makes billions, but it also keeps Prime top of mind for all its members.
Appropriate channels
Where and how you promote your offer are just as important as the offer mint database itself. Email works great for regulars, social media attracts new eyes, and in-store promotions can boost those impulse purchases. Make sure you're using channels your audience actually pays attention to. If you have an e-commerce website, a Hello Bar pop-up is a great way to grab attention and make your sales promotion a success.
Examples of sales promotions in action
Icon indicating the best price today
Apple's Back to School Campaign
Apple has been running this promotion for years, and it works. It offers free AirPods to students with the purchase of a Mac or iPad during the back-to-school season. Simple but effective.
Amazon's First Day
Amazon has made Prime Day a real event. It's a two-day sale with deep discounts reserved exclusively for Prime members. People love it, and Amazon makes billions, but it also keeps Prime top of mind for all its members.