Efficiently merge digital structures with existing retail spaces
Posted: Thu Mar 27, 2025 10:23 am
Retailers have long since misjudged the signs of the times and have been far too late in adopting digital. Supermarkets like Kaufland and Rewe are proving that it can work. Zalando and AboutYou offer shopping experiences beyond groceries, competing with Amazon with their offerings.
Retailers like Zara and H&M also rely on their own online shops, but can also rely nurse database on a well-known brand. Their advantage is the convenient service that allows online shopping but offers in-store returns. This merges service points. Other retailers could use this option, as it not only entices customers back to the store but also offers them an alternative and more service for their shopping. More and more people want this solution so they can choose for themselves which service they ultimately use.
Retailers like Zara and H&M also rely on their own online shops, but can also rely nurse database on a well-known brand. Their advantage is the convenient service that allows online shopping but offers in-store returns. This merges service points. Other retailers could use this option, as it not only entices customers back to the store but also offers them an alternative and more service for their shopping. More and more people want this solution so they can choose for themselves which service they ultimately use.