How to apply the authority lever in marketing
Posted: Mon Dec 23, 2024 5:39 am
How to Apply Social Proof in Marketing
– Reviews: encouraging the public to write a review is essential: this will increase the probability that new customers will purchase your product/service.
– Popularity statistics: Netflix highlights the most watched content at that moment through the “Top 10 in Italy”
Fourth lever of persuasion: Authority
Imagine being at an event and czech republic mobile number an expert in the field starts speaking: even if we do not know the topic he is talking about in detail, we will tend to follow the speech carefully.
This is because his experience and his skills make us feel "safe".
When we perceive a person as authoritative, his opinion will become a source of reference for us , even without having all the information in detail.
The authority lever works because people tend to trust those they perceive as experts or competent.
This principle is linked to the need to rely on guiding figures to find inspiration or make complex decisions.
– Certifications and recognitions: Whether you have a brand or a personal brand, being certified in the industry or receiving external approvals will make you be perceived as more authoritative and competent.
– Reviews: encouraging the public to write a review is essential: this will increase the probability that new customers will purchase your product/service.
– Popularity statistics: Netflix highlights the most watched content at that moment through the “Top 10 in Italy”
Fourth lever of persuasion: Authority
Imagine being at an event and czech republic mobile number an expert in the field starts speaking: even if we do not know the topic he is talking about in detail, we will tend to follow the speech carefully.
This is because his experience and his skills make us feel "safe".
When we perceive a person as authoritative, his opinion will become a source of reference for us , even without having all the information in detail.
The authority lever works because people tend to trust those they perceive as experts or competent.
This principle is linked to the need to rely on guiding figures to find inspiration or make complex decisions.
– Certifications and recognitions: Whether you have a brand or a personal brand, being certified in the industry or receiving external approvals will make you be perceived as more authoritative and competent.