B2B e-commerce: what it is and how to succeed with online sales
Posted: Mon Dec 23, 2024 5:32 am
Still don’t know what B2B e-commerce is, how it works, and what the platform’s real advantages are? Don’t worry! We’ll explain everything in detail below so you can be part of this trend.
Follow!
What will you see in this content?
Understand what B2B e-commerce is and how it works, especially the differences between it and B2C. Check out examples of large companies that use the B2B model!
In addition, explore advantages such as practical 24/7 service, cost reduction, increased average ticket and customer loyalty;
Check out how using the tool as an online catalog and monitoring sales indicators in real time can help you and your sales team;
Learn how B2B e-commerce complements the work of salespeople, improving results and service, and apply practical tips when implementing and promoting your B2B e-commerce;
Request a completely free demo of B2B e-commerce for representatives !
B2B E-commerce: What is it?
B2B e-commerce is a sales platform specifically for what number is this singapore e-commerce between companies . It is a virtual store where industries, distributors and representatives can present and sell their products, 24 hours a day, 7 days a week!
All this with price table customizations per customer, commercial policies and commission rules for the sales team.
Check out this cool B2B e-commerce example from Mercos. This is how your website would look (but with your own style)!
What is the difference between B2B and B2C e-commerce?
If we translate it literally, B2B e-commerce is “business-to-business” “online commerce” .
And this is what differentiates this system from the many other e-commerces currently available, which are aimed at end consumers (B2C).
The B2B tool adapts to different company sizes, from small commercial representations to large organizations.
Some examples of companies that operate with this sales model include:
Unilever;
Ambev;
Martins Group;
Mercedes-Benz;
Bic;
Arcelor Mittal;
Goodyear.
How does B2B e-commerce work?
B2B e-commerce can be accessed via mobile phone or computer. It is available 24 hours a day. Therefore, your customer can place an order at any time, even outside of business hours .
B2B e-commerce works on both computers and mobile phones. Customers can buy at literally any time!
However, not just anyone can access your portal. Customers must enter a username and password to access your e-commerce site and request a quote.
This step is to ensure the security of information about prices and products. After all, this model is aimed at companies.
When accessing B2B e-commerce , the customer will see a price list specific to them, select the products they wish to purchase and submit the order.
This is your client's access screen. They will need to request this access from you. Only after you grant access will they be able to enter, request quotes and buy!
The person who receives your order is the salesperson responsible for that customer. They can then analyze the order and contact you to, among other things:
make suggestions for new products;
negotiate payment terms;
offer advantages;
understand the buyer's demands;
strengthen relationships and much more!
You may also be interested in:
-> Understand how B2B e-commerce works and beat the competition!
Why do you need a B2B e-commerce?
Now you know what B2B e-commerce is . But do you really need one? We’ll help you think about it by providing some reasons why implementing this tool can be useful!
Market adaptation
Getting straight to the point, the first reason is that online sales are a path of no return. They are a market trend that is here to stay. Therefore, those who do not follow will be left behind.
Numerous advantages
The second reason for you to understand what B2B e-commerce is and invest in this tool is the number of benefits it offers. We have listed some for you:
If the customer needs to come first, there's nothing like ensuring a practical and efficient shopping experience, with access to all the information about your products in one place;
and for the seller, the experience is also much more practical. It is possible to receive orders at any time and in an organized way, with values, codes and other correct information in just one place;
You no longer need to travel miles! Serve customers from distant places easily and frequently;
This also applies to small customers, who do not have the cost of travel to compensate;
you can receive replenishment orders via B2B e-commerce, reducing your fulfillment costs and saving time;
increase your average sales ticket, as customers will have access to your entire product portfolio, which is often not shown in its entirety due to lack of time;
Understand your customer’s purchasing behavior and needs by checking their browsing history and the items added to and removed from their shopping cart. With this information, which shows the customer’s real interests, the seller can increase sales by making personalized promotions and negotiations;
You can present new products, prospect and expand the mix of your orders, thus increasing your customer loyalty.
Consumer behavior
The pandemic has led to several changes in B2B consumer behavior. Consumers have become accustomed to buying online, without time restrictions and without having to wait .
Therefore, it is essential to adapt and seek to understand in depth what B2B e-commerce is. Imagine, for example, that you are a sales representative and you are traveling. While you are on the road, a customer sends you a WhatsApp message asking for a quote…
Follow!
What will you see in this content?
Understand what B2B e-commerce is and how it works, especially the differences between it and B2C. Check out examples of large companies that use the B2B model!
In addition, explore advantages such as practical 24/7 service, cost reduction, increased average ticket and customer loyalty;
Check out how using the tool as an online catalog and monitoring sales indicators in real time can help you and your sales team;
Learn how B2B e-commerce complements the work of salespeople, improving results and service, and apply practical tips when implementing and promoting your B2B e-commerce;
Request a completely free demo of B2B e-commerce for representatives !
B2B E-commerce: What is it?
B2B e-commerce is a sales platform specifically for what number is this singapore e-commerce between companies . It is a virtual store where industries, distributors and representatives can present and sell their products, 24 hours a day, 7 days a week!
All this with price table customizations per customer, commercial policies and commission rules for the sales team.
Check out this cool B2B e-commerce example from Mercos. This is how your website would look (but with your own style)!
What is the difference between B2B and B2C e-commerce?
If we translate it literally, B2B e-commerce is “business-to-business” “online commerce” .
And this is what differentiates this system from the many other e-commerces currently available, which are aimed at end consumers (B2C).
The B2B tool adapts to different company sizes, from small commercial representations to large organizations.
Some examples of companies that operate with this sales model include:
Unilever;
Ambev;
Martins Group;
Mercedes-Benz;
Bic;
Arcelor Mittal;
Goodyear.
How does B2B e-commerce work?
B2B e-commerce can be accessed via mobile phone or computer. It is available 24 hours a day. Therefore, your customer can place an order at any time, even outside of business hours .
B2B e-commerce works on both computers and mobile phones. Customers can buy at literally any time!
However, not just anyone can access your portal. Customers must enter a username and password to access your e-commerce site and request a quote.
This step is to ensure the security of information about prices and products. After all, this model is aimed at companies.
When accessing B2B e-commerce , the customer will see a price list specific to them, select the products they wish to purchase and submit the order.
This is your client's access screen. They will need to request this access from you. Only after you grant access will they be able to enter, request quotes and buy!
The person who receives your order is the salesperson responsible for that customer. They can then analyze the order and contact you to, among other things:
make suggestions for new products;
negotiate payment terms;
offer advantages;
understand the buyer's demands;
strengthen relationships and much more!
You may also be interested in:
-> Understand how B2B e-commerce works and beat the competition!
Why do you need a B2B e-commerce?
Now you know what B2B e-commerce is . But do you really need one? We’ll help you think about it by providing some reasons why implementing this tool can be useful!
Market adaptation
Getting straight to the point, the first reason is that online sales are a path of no return. They are a market trend that is here to stay. Therefore, those who do not follow will be left behind.
Numerous advantages
The second reason for you to understand what B2B e-commerce is and invest in this tool is the number of benefits it offers. We have listed some for you:
If the customer needs to come first, there's nothing like ensuring a practical and efficient shopping experience, with access to all the information about your products in one place;
and for the seller, the experience is also much more practical. It is possible to receive orders at any time and in an organized way, with values, codes and other correct information in just one place;
You no longer need to travel miles! Serve customers from distant places easily and frequently;
This also applies to small customers, who do not have the cost of travel to compensate;
you can receive replenishment orders via B2B e-commerce, reducing your fulfillment costs and saving time;
increase your average sales ticket, as customers will have access to your entire product portfolio, which is often not shown in its entirety due to lack of time;
Understand your customer’s purchasing behavior and needs by checking their browsing history and the items added to and removed from their shopping cart. With this information, which shows the customer’s real interests, the seller can increase sales by making personalized promotions and negotiations;
You can present new products, prospect and expand the mix of your orders, thus increasing your customer loyalty.
Consumer behavior
The pandemic has led to several changes in B2B consumer behavior. Consumers have become accustomed to buying online, without time restrictions and without having to wait .
Therefore, it is essential to adapt and seek to understand in depth what B2B e-commerce is. Imagine, for example, that you are a sales representative and you are traveling. While you are on the road, a customer sends you a WhatsApp message asking for a quote…