Classic films: communication and marketing
Posted: Mon Dec 23, 2024 5:19 am
The seventh art has long been a source of curiosity and insight into the behind-the-scenes nature of the profession of those who work in communications. The list of films that explicitly address the subject is extensive; if we were to combine the list of films that can be compared to the work of marketing strategies , it would make an e-book, or rather a collection.
In this article we bring you a list of 13 classics that range from documentaries to comedy, biographical and based on real events.
Regardless of the area or market segment, watching movies stimulates creativity and expands knowledge. It is no wonder that cinema is considered the seventh art.
The arts, whether dance, music, poetry, sculpture, painting or cinema, can be, in addition to an escape valve for the stress of everyday life, the best way to increase your cultural repertoire that will oxygenate your ideas.
For those who work in communications, the demands whatsapp netherlands expectations are even greater. To gain recognition, you need credibility and authority in a wide range of subjects. Being up-to-date is the least that is expected. Knowledge requires repertoire. To expand your repertoire, we have selected 13 titles that range from the 1970s to 2019.
Check out this list of 13 Classic Films that bring ethical, moral and informative content in various genres.
All the President's Men (1976)
A journalism classic, All the President's Men , shows the difficulties of two investigative reporters in the 1970s. The plot revolves around the presidential election of Richard Nixon. In addition to the plot, it is worth noting the technological differences between what it was like to work in a newsroom in the 1970s and what it is like today. It is also worth looking at things that are perpetuated and, in this case, it is not about technology. For those who work with electoral campaigns and political marketing, it is a great tip, but we will not give spoilers...
The Fourth Estate (1998)
Also related to journalism, but with a very clear analogy with advertising, The Fourth Estate is another classic that shows the power of the media in the eyes of public opinion and how this influences decision-making. This influence can be analogous to advertising, which uses targeted communication to influence consumer decision-making.
Pirates of Silicon Valley (1999)
A classic for those interested in technology and IT, as well as marketing and communication, Pirates of Silicon Valley is based on the story of Steve Jobs and Bill Gates, when they were still students. The beginning of the computer revolution and the dispute between Apple and Microsoft can be seen here. For those who work in communication and technology, a little history is always good.
What Women Want (2001)
What Women Like is a comedy that, at times, may seem provocative to some women, but it brings a reflection beyond gender. The great thing about this film is the message: 'be a consumer of the product you sell'. When you use it, you can at least have an opinion or experience similar to that of your persona. With many doses of humor, 18 years ago people were already teaching about UX, but under a different name...
The Price of Truth (2003)
Working in communications means being committed to the truth, whether in journalism or advertising. Fake news or misleading advertising are two practices that demonstrate a lack of ethics and professionalism. In The Price of Truth, reporter Stephen Glass suffers the consequences of the ideological falsehood of his texts and content. Have you ever stopped to think about plagiarism, content credibility and authenticity? This film provokes this reflection!
13 Going on 30 (2004)
A comedy that marked the beginning of the year 2000, 13 Going on 30 tells the challenges of Jenna Rink, a magazine editor who, at a certain point, discovers she is dishonest and decides to reinvent herself! Starring Christa B. Allen and Mark Ruffalo, it is a light-hearted film that can teach us good lessons; sometimes the strategy is to look inside, cut, paste, reinvent and only then put technology to work. Don't get it? Watch it, it's fun and will bring you good ideas. It all depends on the way you look at it...
The Devil Wears Prada (2006)
For those who want to know what it's like to work under pressure at an elite magazine, The Devil Wears Prada is a good example. Bringing it into the world of marketing, Andy's character rebrands his image in order to gain credibility and respect for his work and gain recognition from his boss, Meryl Streep, who plays Miranda Priestly.
The Social Network (2010)
A staple on all lists of films related to communication and marketing, The Social Network could not be left out of our suggestions. The story of how Facebook came to be has already become one of the classics of communication and marketing. For those who think that Mark Zuckerberg is the protagonist, you are mistaken. For those with a clinical eye, it is easy to see that the big stars of the film are the Algorithms.
Beyond the Weight (2012)
The documentary Muito Além do Peso by filmmaker Estela Renner sheds light on poor child nutrition as a result of communication aimed at children. A bold confrontation of the advertising market that broke paradigms and reflected in new advertising regulations. The documentary features the participation of Alex Bogusky, former partner of an award-winning agency; Amélio Godoy, president of the Brazilian Society of Endocrinology; Maluh Barciotte, master in Biology and PhD in Public and Environmental Health; among other names that bring strength and scientific basis to the documentary. It is worth taking a closer look at the challenge of creating creative, truthful and responsible communication aimed at children!
In this article we bring you a list of 13 classics that range from documentaries to comedy, biographical and based on real events.
Regardless of the area or market segment, watching movies stimulates creativity and expands knowledge. It is no wonder that cinema is considered the seventh art.
The arts, whether dance, music, poetry, sculpture, painting or cinema, can be, in addition to an escape valve for the stress of everyday life, the best way to increase your cultural repertoire that will oxygenate your ideas.
For those who work in communications, the demands whatsapp netherlands expectations are even greater. To gain recognition, you need credibility and authority in a wide range of subjects. Being up-to-date is the least that is expected. Knowledge requires repertoire. To expand your repertoire, we have selected 13 titles that range from the 1970s to 2019.
Check out this list of 13 Classic Films that bring ethical, moral and informative content in various genres.
All the President's Men (1976)
A journalism classic, All the President's Men , shows the difficulties of two investigative reporters in the 1970s. The plot revolves around the presidential election of Richard Nixon. In addition to the plot, it is worth noting the technological differences between what it was like to work in a newsroom in the 1970s and what it is like today. It is also worth looking at things that are perpetuated and, in this case, it is not about technology. For those who work with electoral campaigns and political marketing, it is a great tip, but we will not give spoilers...
The Fourth Estate (1998)
Also related to journalism, but with a very clear analogy with advertising, The Fourth Estate is another classic that shows the power of the media in the eyes of public opinion and how this influences decision-making. This influence can be analogous to advertising, which uses targeted communication to influence consumer decision-making.
Pirates of Silicon Valley (1999)
A classic for those interested in technology and IT, as well as marketing and communication, Pirates of Silicon Valley is based on the story of Steve Jobs and Bill Gates, when they were still students. The beginning of the computer revolution and the dispute between Apple and Microsoft can be seen here. For those who work in communication and technology, a little history is always good.
What Women Want (2001)
What Women Like is a comedy that, at times, may seem provocative to some women, but it brings a reflection beyond gender. The great thing about this film is the message: 'be a consumer of the product you sell'. When you use it, you can at least have an opinion or experience similar to that of your persona. With many doses of humor, 18 years ago people were already teaching about UX, but under a different name...
The Price of Truth (2003)
Working in communications means being committed to the truth, whether in journalism or advertising. Fake news or misleading advertising are two practices that demonstrate a lack of ethics and professionalism. In The Price of Truth, reporter Stephen Glass suffers the consequences of the ideological falsehood of his texts and content. Have you ever stopped to think about plagiarism, content credibility and authenticity? This film provokes this reflection!
13 Going on 30 (2004)
A comedy that marked the beginning of the year 2000, 13 Going on 30 tells the challenges of Jenna Rink, a magazine editor who, at a certain point, discovers she is dishonest and decides to reinvent herself! Starring Christa B. Allen and Mark Ruffalo, it is a light-hearted film that can teach us good lessons; sometimes the strategy is to look inside, cut, paste, reinvent and only then put technology to work. Don't get it? Watch it, it's fun and will bring you good ideas. It all depends on the way you look at it...
The Devil Wears Prada (2006)
For those who want to know what it's like to work under pressure at an elite magazine, The Devil Wears Prada is a good example. Bringing it into the world of marketing, Andy's character rebrands his image in order to gain credibility and respect for his work and gain recognition from his boss, Meryl Streep, who plays Miranda Priestly.
The Social Network (2010)
A staple on all lists of films related to communication and marketing, The Social Network could not be left out of our suggestions. The story of how Facebook came to be has already become one of the classics of communication and marketing. For those who think that Mark Zuckerberg is the protagonist, you are mistaken. For those with a clinical eye, it is easy to see that the big stars of the film are the Algorithms.
Beyond the Weight (2012)
The documentary Muito Além do Peso by filmmaker Estela Renner sheds light on poor child nutrition as a result of communication aimed at children. A bold confrontation of the advertising market that broke paradigms and reflected in new advertising regulations. The documentary features the participation of Alex Bogusky, former partner of an award-winning agency; Amélio Godoy, president of the Brazilian Society of Endocrinology; Maluh Barciotte, master in Biology and PhD in Public and Environmental Health; among other names that bring strength and scientific basis to the documentary. It is worth taking a closer look at the challenge of creating creative, truthful and responsible communication aimed at children!