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Prestashop web positioning company

Posted: Mon Dec 23, 2024 5:16 am
by asimd23
It is vital for your website to have the right tools for effective positioning and there are many platforms on the market that can help, but when choosing one, you must take into account its effectiveness and the convenience it offers to manage your online store.
One of the most advanced eCommerce platforms out there, being the most popular in Europe, especially in Spain and France, with more than 300,000 stores installed, is Prestashop.
This free software offers more than 310 built-in functions including layered navigation, customizable templates, product inventory, marketplaces (amazon, mercadolibre, linio, etc.), promotion rules, analysis and reporting, web service, multi-store management and return management.

Prestashop stands out for its SEO capabilities for e-commerce, within which it offers powerful search engine optimization features , since the goal is to be among the first positions in search results, so the customization of meta titles and meta descriptions have been simplified to facilitate good positioning.
It is the first to integrate semantic tags from schema.org , this means that search engines like Google automatically understand the currency, price, rating, customer reviews and availability and related elements on each of your product pages.
In addition to this, Prestashop offers modules that extend the functionality of the software . These can be integrations, add-ons or widgets. They provide additional functions in the following fields:

Personalization of the content displayed
Performing tasks
Connection with other tools (API)
You can find over 2000 eCommerce website templates to make your first impression and thanks to Live Configurator, its ease of use and templates give you the control to customize your store's theme by changing the font and colors. It also has a mobile-friendly design .
And if that weren't enough, if you need a professional web designer to create a tailor-made online store, Prestashop provides expert designers.
So with the diversity of display options offered by the platform, you can uniquely showcase your products. Among them you can:

Compare products
Add to gift list
Send gift list by email
Unlimited images with french email address list automatic resizing
Multiple images per product
Zoom-in to product images
Watermark protection on product images
Quick product search
Customer reviews about products
Customer Reviews
Search by alias
Ajax Search
Price display: with or without VAT
Choosing the number of products to display per page
Email notifications of out-of-stock products
Show available quantities
Navigation by Layers
Product classification by relevance, price, etc.
Print product sheets
Attach documents to products (user guides, etc.)
So it allows you to set pricing rules , taxes configured by country, state, county; unlimited payment options including check or wire transfer, filter payment by country or currency, filter payment by customer groups and payment on delivery.
For shipping options PrestaShop allows flexible shipping modules and is fully integrated with major carriers. Provide customers with reliable shipping options and the ability to include custom messages. Regulate logistics such as: charges, weight, shipping restrictions and more from the administration.