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Posted: Mon Dec 23, 2024 5:14 am
8 examples of Lead Nurturing applications
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Having a good lead generation system is great, but without a good lead nurturing plan , your efforts will have been in vain. According to Invespcro, 80% of new leads never turn into sales.
The good news is that these statistics can be improved with creative and well-planned lead nurturing messages within an email marketing strategy. Want to know how? Don't miss these 8 inspirational examples!
Do you want to increase lead generation with your marketing strategy ? Click here and download the related course.
8 examples of Lead Nurturing applications
Welcome email, the beginning of lead nurturing
There are many types of hr email list emails that can be combined within an email marketing strategy with a lead nurturing purpose. And we want to start this article with welcome emails. These, in addition to thanking the user for their interest or confirming a subscription, are a way to begin to strengthen a relationship that has just begun , so they should be sent to customers who have just entered the first level within the sales funnel.
In these, the most common thing is to make a brief introduction of the company, informing about its values and what makes it different. In addition, it is also advisable to inform the subscriber about what type of content they will receive from the brand through this channel.
Finally, although this is something shared by all types of emails you send in your lead nurturing strategy, it is recommended that you personalize it by including, for example, the user's name.
Cyberclick: ideal example of an email for online schools
When a new member joins our advanced marketing course, they receive a message like the one you will see below in which, in addition to conveying our joy at having them on the team, we provide them with valuable information, something essential in any lead nurturing message you generate.
What is this valuable information? In this case: we explain the next steps to follow so that you feel safe and don't get lost in the welcome process. But that's not all, with this message we give you access to the Cyberclick Academy Slack community and we explain how to join it.
As you can see, it is a visually very clean email that contains several emojis to make it more attractive to read, something we encourage you to do if it fits with your brand style.
This is a search field with a suggestion function attached.
Look for
Having a good lead generation system is great, but without a good lead nurturing plan , your efforts will have been in vain. According to Invespcro, 80% of new leads never turn into sales.
The good news is that these statistics can be improved with creative and well-planned lead nurturing messages within an email marketing strategy. Want to know how? Don't miss these 8 inspirational examples!
Do you want to increase lead generation with your marketing strategy ? Click here and download the related course.
8 examples of Lead Nurturing applications
Welcome email, the beginning of lead nurturing
There are many types of hr email list emails that can be combined within an email marketing strategy with a lead nurturing purpose. And we want to start this article with welcome emails. These, in addition to thanking the user for their interest or confirming a subscription, are a way to begin to strengthen a relationship that has just begun , so they should be sent to customers who have just entered the first level within the sales funnel.
In these, the most common thing is to make a brief introduction of the company, informing about its values and what makes it different. In addition, it is also advisable to inform the subscriber about what type of content they will receive from the brand through this channel.
Finally, although this is something shared by all types of emails you send in your lead nurturing strategy, it is recommended that you personalize it by including, for example, the user's name.
Cyberclick: ideal example of an email for online schools
When a new member joins our advanced marketing course, they receive a message like the one you will see below in which, in addition to conveying our joy at having them on the team, we provide them with valuable information, something essential in any lead nurturing message you generate.
What is this valuable information? In this case: we explain the next steps to follow so that you feel safe and don't get lost in the welcome process. But that's not all, with this message we give you access to the Cyberclick Academy Slack community and we explain how to join it.
As you can see, it is a visually very clean email that contains several emojis to make it more attractive to read, something we encourage you to do if it fits with your brand style.