Use short paragraphs in your drip campaign emails
Posted: Tue Mar 18, 2025 8:51 am
Large blocks of text are intimidating, and you need to keep in mind that at least some of your subscribers will be reading these emails on a small device, like a smartphone or tablet. Therefore, you should keep your paragraphs short.
This is a concept that can be best illustrated visually.
Here's an example of an email formatted using dummy text:
Use short paragraphs in your drip campaign emails 1
Here's the second example. It's the same dummy text, but with four or five lines per paragraph.
Use short paragraphs in your drip campaign emails 2
Which of these emails do you prefer to read?
It doesn't matter whether the information is the same or not. Walls car owner database of text intimidate readers, making them less likely to read them. Give the eye some breathing room with short paragraphs that create negative space.
Write short emails for new prospects
You can get away with longer emails if you've been emailing a subscriber for several months. They know and trust you, so they're more willing to give you their time.
However, when creating email drip campaigns for new subscribers, keep your messages short. Aim for three or four paragraphs at most .
You have two options if you need more words to get your message across.
The first is to use images or other visual elements to break up the text. Images make your emails more engaging and increase the chances of them being read.
This is a concept that can be best illustrated visually.
Here's an example of an email formatted using dummy text:
Use short paragraphs in your drip campaign emails 1
Here's the second example. It's the same dummy text, but with four or five lines per paragraph.
Use short paragraphs in your drip campaign emails 2
Which of these emails do you prefer to read?
It doesn't matter whether the information is the same or not. Walls car owner database of text intimidate readers, making them less likely to read them. Give the eye some breathing room with short paragraphs that create negative space.
Write short emails for new prospects
You can get away with longer emails if you've been emailing a subscriber for several months. They know and trust you, so they're more willing to give you their time.
However, when creating email drip campaigns for new subscribers, keep your messages short. Aim for three or four paragraphs at most .
You have two options if you need more words to get your message across.
The first is to use images or other visual elements to break up the text. Images make your emails more engaging and increase the chances of them being read.