Implement persistent cookies
Posted: Mon Dec 23, 2024 5:08 am
When the abandoners return to the site, they are ready to make a purchase. If their cart from the previous browsing session is gone it can prevent them from making the purchase, as they must browse and research again, which takes time and effort.
To prevent this from happening you should have persistent cookies, which keep the cart contents (and other customer information) for future sessions. The cookies should not require the customer to make a cell phone number leads n account (as many customers don’t) and should take place for as long as possible, as a study by Scanalert found that 4% of customers return after 2 weeks.
Combining the two points above, a simple “welcome back” message and saved shopping cart can increase the conversion rate by as much as 70%.
Follow those steps and you will be able to capture more emails easily and identify returning (not logged in) users with Barilliance’s triggered emails booster. You will target abandoners more effectively with multi-stage email campaigns and continue the abandoner’s journey with the same tone and personalized messages, while saving their carts with persistent cookies.
All of these will allow you to begin recovering more abandoned carts and increasing your conversions.
Companies nowadays offer a multitude of items. This gives customers a lot of choice but can also hinder their search.
To prevent this from happening you should have persistent cookies, which keep the cart contents (and other customer information) for future sessions. The cookies should not require the customer to make a cell phone number leads n account (as many customers don’t) and should take place for as long as possible, as a study by Scanalert found that 4% of customers return after 2 weeks.
Combining the two points above, a simple “welcome back” message and saved shopping cart can increase the conversion rate by as much as 70%.
Follow those steps and you will be able to capture more emails easily and identify returning (not logged in) users with Barilliance’s triggered emails booster. You will target abandoners more effectively with multi-stage email campaigns and continue the abandoner’s journey with the same tone and personalized messages, while saving their carts with persistent cookies.
All of these will allow you to begin recovering more abandoned carts and increasing your conversions.
Companies nowadays offer a multitude of items. This gives customers a lot of choice but can also hinder their search.