Content Marketing: What It Is and How to Use It Successfully (2025)
Posted: Mon Dec 23, 2024 4:55 am
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You've probably heard the saying "content is king" before. Far from going out of fashion, content marketing is still essential for marketers . In fact, according to the 40deFiebre blog, 78% of marketing managers believe it is the future.
If you haven't yet started doing content marketing for your brand, today I want to encourage you to start right away! with this definitive guide. To do so, I'm going to explain what content marketing is and what it isn't, its benefits, the most common formats, strategies to attract clients and my favorite success stories.
Do you want to create your content map and don't know where to start? Click here and download our pack to correctly define the most appropriate content for your buyer persona, depending on the phase they are in.
What content marketing is and what it is not
Content is to digital marketing indian number mobile what black is to fashion: a classic that never fails. Already 12 years ago, Joe Pulizzi gave a definition for content marketing that is still totally valid: "a marketing technique of creating and distributing relevant and valuable content to attract, acquire and draw the attention of a well-defined target audience, with the aim of encouraging them to become future customers."
Simple, right? To make it even clearer, let's look at some clues about what this type of marketing is and what it isn't.
What is content marketing?
A way to provide free value . "Give, and you shall receive" is one of the great maxims of content creation.
A long-term investment . Some companies start blogging with great enthusiasm, and then give up when they don't see any results within a few months. Mistake! Before you take the plunge, you need to understand that to get the best results you will need to be consistent and think long-term.
A team effort . If you think about the different people who work in your company, they can certainly bring fresh perspectives to your content. Even if the main effort falls to the marketing department, involving your entire team will make your content much more interesting.
Look for
There are no suggestions because the search field is empty.
You've probably heard the saying "content is king" before. Far from going out of fashion, content marketing is still essential for marketers . In fact, according to the 40deFiebre blog, 78% of marketing managers believe it is the future.
If you haven't yet started doing content marketing for your brand, today I want to encourage you to start right away! with this definitive guide. To do so, I'm going to explain what content marketing is and what it isn't, its benefits, the most common formats, strategies to attract clients and my favorite success stories.
Do you want to create your content map and don't know where to start? Click here and download our pack to correctly define the most appropriate content for your buyer persona, depending on the phase they are in.
What content marketing is and what it is not
Content is to digital marketing indian number mobile what black is to fashion: a classic that never fails. Already 12 years ago, Joe Pulizzi gave a definition for content marketing that is still totally valid: "a marketing technique of creating and distributing relevant and valuable content to attract, acquire and draw the attention of a well-defined target audience, with the aim of encouraging them to become future customers."
Simple, right? To make it even clearer, let's look at some clues about what this type of marketing is and what it isn't.
What is content marketing?
A way to provide free value . "Give, and you shall receive" is one of the great maxims of content creation.
A long-term investment . Some companies start blogging with great enthusiasm, and then give up when they don't see any results within a few months. Mistake! Before you take the plunge, you need to understand that to get the best results you will need to be consistent and think long-term.
A team effort . If you think about the different people who work in your company, they can certainly bring fresh perspectives to your content. Even if the main effort falls to the marketing department, involving your entire team will make your content much more interesting.