The most important trends in Gaming Marketing for 2025
Posted: Mon Dec 23, 2024 4:48 am
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By Enric Llonch
Today, digital marketing trends go far beyond Facebook, Instagram, TikTok or Google. Instead, other channels have become the innovation of the moment for digital marketing and advertising, as is the case with video games.
Today, video games are the first choice for audiovisual entertainment in Spain (Statista). What was once exclusive to users who had video game consoles is now democratized for all people who have a smartphone. In fact, worldwide, the smartphone has become the favorite device for gamers.
Video game content revenue by platform
Comparison of video game content revenue by platform. Source: EY
This opens up a huge opportunity hr directors mailing list for advertisers to reach a much larger mobile audience than ever before through gaming marketing. That's why we've decided to bring you the 5 most important gaming marketing trends for 2025.
Generative artificial intelligence in gaming
Generative AI is transforming gaming in ways that were unthinkable just a couple of years ago. In fact, more than 40 use cases have been identified in which generative AI is capable of boosting the gaming value chain.
Generative AI in gaming
Generative AI in the gaming value chain. Source: Boston Consulting Group.
For example, thanks to this technology, in-game characters and personalized avatars could act as brand ambassadors in the game universe . Mind-blowing, right? In this sense, by 2025, the use of generative AI is expected to become fully consolidated in fields such as the following:
Dynamic content and environment creation: Generative algorithms are allowing developers to create complex worlds, quests, and scenarios in less time and with fewer resources. This means that games can be continually updated and expanded with new content. This efficient level of production is opening up new opportunities for marketing campaigns that focus on exclusive or time-limited content, and it's even making it easier to partner with brands that want to incorporate their identity into the game
Look for
There are no suggestions because the search field is empty.
By Enric Llonch
Today, digital marketing trends go far beyond Facebook, Instagram, TikTok or Google. Instead, other channels have become the innovation of the moment for digital marketing and advertising, as is the case with video games.
Today, video games are the first choice for audiovisual entertainment in Spain (Statista). What was once exclusive to users who had video game consoles is now democratized for all people who have a smartphone. In fact, worldwide, the smartphone has become the favorite device for gamers.
Video game content revenue by platform
Comparison of video game content revenue by platform. Source: EY
This opens up a huge opportunity hr directors mailing list for advertisers to reach a much larger mobile audience than ever before through gaming marketing. That's why we've decided to bring you the 5 most important gaming marketing trends for 2025.
Generative artificial intelligence in gaming
Generative AI is transforming gaming in ways that were unthinkable just a couple of years ago. In fact, more than 40 use cases have been identified in which generative AI is capable of boosting the gaming value chain.
Generative AI in gaming
Generative AI in the gaming value chain. Source: Boston Consulting Group.
For example, thanks to this technology, in-game characters and personalized avatars could act as brand ambassadors in the game universe . Mind-blowing, right? In this sense, by 2025, the use of generative AI is expected to become fully consolidated in fields such as the following:
Dynamic content and environment creation: Generative algorithms are allowing developers to create complex worlds, quests, and scenarios in less time and with fewer resources. This means that games can be continually updated and expanded with new content. This efficient level of production is opening up new opportunities for marketing campaigns that focus on exclusive or time-limited content, and it's even making it easier to partner with brands that want to incorporate their identity into the game