In my experience as an Industrial B2B Marketing Strategy Consultant , I believe that when taking this great leap from wanting to move from Operational Marketing to developing an Industrial Marketing Strategy
israel telephone directory or Strategic Marketing to transform the organization, there are 6 key issues that the Industrial Marketing Strategy needs to resolve before successfully addressing the transformation.
Only after understanding these 6 keys and having reflected on them, will it be possible to work on the formal process of Strategic Marketing, such as the Industrial Marketing Plan.
We are talking about a cultural change and this includes resistance to change from people who, especially in industrial environments, are not used to seeing the customer and the relationship with them as something important.