What are you going to do now?
Posted: Mon Dec 23, 2024 4:16 am
External triggers go one step further and relate to external events, such as a push notification triggered by a geofence as soon as a customer enters a store.
Example of a time-based trigger: birthday campaign
Push and pull channels
It makes sense to take a closer croatia phone number example look at the channels used for event triggers, because we need to work out who determines when exactly a marketing message is triggered by an event.
Is it the customer who, for example, triggers the next campaign step by scanning their customer card at the checkout or by visiting the online shop (pull channels)?
Or is it the marketing manager who, for example, has scheduled an email as the next step in the campaign as soon as the customer celebrates their one-year customer anniversary (push channels)?
Either way, the use of event triggers leads to significantly more relevant marketing messages, as current events are directly included in the campaigns.
An event trigger in action
Imagine that one of your customers is browsing your online shop and adding some items to their shopping cart. However, after an hour they have still not completed the purchase and leave your site.
Example of a time-based trigger: birthday campaign
Push and pull channels
It makes sense to take a closer croatia phone number example look at the channels used for event triggers, because we need to work out who determines when exactly a marketing message is triggered by an event.
Is it the customer who, for example, triggers the next campaign step by scanning their customer card at the checkout or by visiting the online shop (pull channels)?
Or is it the marketing manager who, for example, has scheduled an email as the next step in the campaign as soon as the customer celebrates their one-year customer anniversary (push channels)?
Either way, the use of event triggers leads to significantly more relevant marketing messages, as current events are directly included in the campaigns.
An event trigger in action
Imagine that one of your customers is browsing your online shop and adding some items to their shopping cart. However, after an hour they have still not completed the purchase and leave your site.