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Posted: Mon Dec 23, 2024 4:12 am
4. Geographic customer segmentation
Bookings.com is fantastic at content personalization. In fact, we wrote up an entire case study breaking down how they increase conversions.
Here, they use geographic based and behavior based customer segments to fuel their content personalization.
Next steps...
Customer segmentation analysis is a necessary step to create h cell phone directory india igh converting offers.
Unfortunately, connecting data across channels is a significant hurdle in implementing effective segmentation.
If you would like to see how Barilliance helps hundreds of customers connect their customer data and create relevant, personal offers across channels, request a demo here.
Why you should increase your repeat purchase rate
Too many focus on acquisition as the primary way to drive eCommerce revenues. The truth is, increasing your repeat purchase rate will have an outsized impact on profits.
A recent study by Adobe found, on average, 8% of customers accounted for 41% of profits.
Returning customers have 3x the AOV of first time shoppers - source
On average, "just 10% of customers will ever revisit a brand after their initial visit", yet 60-70% of repeat customers will ultimately make another purchase - source
Bookings.com is fantastic at content personalization. In fact, we wrote up an entire case study breaking down how they increase conversions.
Here, they use geographic based and behavior based customer segments to fuel their content personalization.
Next steps...
Customer segmentation analysis is a necessary step to create h cell phone directory india igh converting offers.
Unfortunately, connecting data across channels is a significant hurdle in implementing effective segmentation.
If you would like to see how Barilliance helps hundreds of customers connect their customer data and create relevant, personal offers across channels, request a demo here.
Why you should increase your repeat purchase rate
Too many focus on acquisition as the primary way to drive eCommerce revenues. The truth is, increasing your repeat purchase rate will have an outsized impact on profits.
A recent study by Adobe found, on average, 8% of customers accounted for 41% of profits.
Returning customers have 3x the AOV of first time shoppers - source
On average, "just 10% of customers will ever revisit a brand after their initial visit", yet 60-70% of repeat customers will ultimately make another purchase - source