Establish the context
Posted: Mon Dec 23, 2024 4:10 am
As we said, in any presentation you want to get people from A to B – whether that’s persuading them to buy from you, change their behaviour, or change their minds. You need to be persuasive. At a conference you have a specific challenge. The audience is likely larger and broader than you may be used to. There’s a wide spectrum of backgrounds in the room making it more challenging to think about the story from an audience perspective. For example, even in a room full of technical experts, their expertise will be different, and in a room full of company leaders some will have been doing the job for 30 years and some for 6 months.
If you’re going to take the audience on a phone code uae journey through your presentation, you have to make sure that everyone starts from the same place, and this level setting is what the first section of your presentation is for. Think about what base level knowledge you expect everyone in the room to have, what challenge everybody in the audience is facing, or what opportunity they’re missing, and take some time filling in any gaps. This important context will make sure your audience stays with you throughout your journey.
Pick a simple message
Now you have everyone on the same page, you need to deliver one simple message. It could be that a certain industry needs more regulation, that a piece of technology is going to revolutionize a process, or that your research has unexpected implications for the people in the room. Whatever your message, make sure that it’s relevant to the audience and not self-focused. You have to show them why they should care. Keeping your message simple and relevant makes it much more likely that the audience will remember it, even after the networking drinks later in the evening…
Another consideration is what the purpose of the event is. The individual sessions that make up an event should contribute to that theme, including your presentation. You can use the event and event goals as a springboard for your content. Figure out how your specific expertise fits into the bigger picture – rather than just rolling out your favourite presentation yet again and hoping it will resonate!
If you’re going to take the audience on a phone code uae journey through your presentation, you have to make sure that everyone starts from the same place, and this level setting is what the first section of your presentation is for. Think about what base level knowledge you expect everyone in the room to have, what challenge everybody in the audience is facing, or what opportunity they’re missing, and take some time filling in any gaps. This important context will make sure your audience stays with you throughout your journey.
Pick a simple message
Now you have everyone on the same page, you need to deliver one simple message. It could be that a certain industry needs more regulation, that a piece of technology is going to revolutionize a process, or that your research has unexpected implications for the people in the room. Whatever your message, make sure that it’s relevant to the audience and not self-focused. You have to show them why they should care. Keeping your message simple and relevant makes it much more likely that the audience will remember it, even after the networking drinks later in the evening…
Another consideration is what the purpose of the event is. The individual sessions that make up an event should contribute to that theme, including your presentation. You can use the event and event goals as a springboard for your content. Figure out how your specific expertise fits into the bigger picture – rather than just rolling out your favourite presentation yet again and hoping it will resonate!