The closer to your persona description

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Basically, mql are the leads that still need to be prepared by marketing, while sql are those that must be passed on to sales personnel immediately. Defining these groups from the beginning will make the role of each sector clear and facilitate the creation of a scoring system that matches the reality of the business.Ebook vendarketing

Based on the data that your lead base offers. The second malaysia whatsapp data step is to use data that you already have about your lead base, in order to make a good classification and define the score that each one should receive. But here's an important tip: to have a complete lead scoring, you need to divide your evaluation into two main types of data, demographic and behavioral.

It is the combination of these two groups that should form the final score for each lead. See what each of them consists of: demographic data: information such as age, income and position held. Basically it is the lead profile., the better; behavioral data: how much does the lead interact with your company? Have you already downloaded any important content? Subscribe to the newsletter? This data tells you more about the lead’s interest.