Key concepts of keyword research

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To ensure you carry out successful keyword research , it is essential to have a clear understanding of some key concepts that will help you understand how to set up your research .

As we have already explained, the paraguay cell phone number list primary objective of keyword research is to identify a series of words that, in addition to describing in the most specific way possible the activity or products you intend to sponsor, also coincide with the terms typed by users into search engines .

But that's not all. The keywords to search for are not all the same and, just as there are "dry" ones, that is, those made up of a single word , there are also those made up of 3 or 4 words , also called "keyphrases" , or "long-tail keywords" . The latter, although they have a lower search volume, are paradoxically able to ensure greater conversions .

Let's take an example and imagine that you are the owner of an e-commerce specialized in pet food. When setting up your SEO strategy , you cannot only take into consideration generic keywords such as "cat food" , but you will have to focus above all on more specific keyphrases such as "food for overweight sterilized cats" : an extremely specific search key and, as such, able to better respond to user requests .