Page 1 of 1

The value of personalization

Posted: Sun Dec 22, 2024 10:58 am
by hasinam2206
This data may not be available in crm, but is available to predictive ai. In addition, ai can find similar behavioral patterns across different customer segments (look-alike models). What factors are taken into account when building segments? Improving efficiency through predictive segmentation thanks to this, we can significantly increase our revenue figures. This tool helps us find the right customers faster than if we were acting only as marketers, based on limited data.

Thus, by sending to the same philippines email address list dience, we achieve greater results and get more sales. practical example our website describes a case study of an advertising campaign targeted at maximizing profit. Predictive segmentation for max reach a marketer created a segment of buyers who made purchases in the last 90 days. The campaign was successful: the viber campaign brought in uah 15,000 in profit.

Image

However, by using predictive ai with an additional parameter, we achieved an increase in profitability of almost one and a half times, while sending the campaign to a slightly smaller audience. Predictive segmentation for max profit while receiving approximately the same number of clicks, we generated significantly more revenue by optimizing our marketing budget through the use of predictive segments.