Everything You Need to Know About Spotify Marquee
Posted: Sun Dec 22, 2024 10:58 am
Marquee is a full-screen sponsored recommendation of your new release to Spotify Free and Premium listeners who have shown interest in your music and have the potential to listen to more. When a listener sees and clicks on your Marquee, they’ll be sent directly to that release. If your team is located in the US, UK, or Australia, you can start your campaign directly from your Spotify for Artists dashboard.
Why use it?
When Marquee appears, listeners are pushed to check out your latest release and explore. This way, you can promote your music to people who actually want to see more of your music and find out exactly how they relate to the release after seeing the Marquee. Since these campaigns target specific audiences based on factors like canada business email list location, age, listening habits, and music preferences, they will only be shown to users who are most likely to be interested in the music being promoted.
In this Spotify case study, they found that: “Marquee helped DRAMA drive their audience to deeper levels of fandom: 25% of listeners who watched a Marquee saved or playlisted at least one song from the album, showing their intent to listen to it again. Plus, each listener didn’t just listen to a few songs, they listened to an average of 17 songs – far more than the entire album.”
In another study conducted by Spotify, it was found that Marquee campaigns achieved an average of 10 times more Spotify listeners for every dollar spent on similar social ads.
How much does it cost?
Marquee has cost-per-click pricing – this way, you can choose your budget and how many clicks you want to get.
Eligibility
Marquee is available to teams based in Australia, the UK, and the US. If your team is based in another country, you can submit your information here to book campaigns with the help of local Spotify representatives.
Artists can use Marquee as long as they meet one of the following eligibility requirements in at least one of the markets above. But they must also have:
Why use it?
When Marquee appears, listeners are pushed to check out your latest release and explore. This way, you can promote your music to people who actually want to see more of your music and find out exactly how they relate to the release after seeing the Marquee. Since these campaigns target specific audiences based on factors like canada business email list location, age, listening habits, and music preferences, they will only be shown to users who are most likely to be interested in the music being promoted.
In this Spotify case study, they found that: “Marquee helped DRAMA drive their audience to deeper levels of fandom: 25% of listeners who watched a Marquee saved or playlisted at least one song from the album, showing their intent to listen to it again. Plus, each listener didn’t just listen to a few songs, they listened to an average of 17 songs – far more than the entire album.”
In another study conducted by Spotify, it was found that Marquee campaigns achieved an average of 10 times more Spotify listeners for every dollar spent on similar social ads.
How much does it cost?
Marquee has cost-per-click pricing – this way, you can choose your budget and how many clicks you want to get.
Eligibility
Marquee is available to teams based in Australia, the UK, and the US. If your team is based in another country, you can submit your information here to book campaigns with the help of local Spotify representatives.
Artists can use Marquee as long as they meet one of the following eligibility requirements in at least one of the markets above. But they must also have: