Is it worth buying reviews?
Posted: Sun Dec 22, 2024 10:54 am
Some companies prefer not to spend time and effort on the above methods of how to get reviews, but simply buy them. It is fast, cheap, but can cause significant damage to the brand's reputation, which is expressed in the fact that:
Customers will lose trust and leave
Buying reviews is a fairly common philippine country code occurrence. However, many purchased ratings are immediately visible to the naked eye. First, a potential client will read them, then recognize better quality fakes. And it will all end with him seeing deception even in real ratings.
If a client understands that the company's website contains purchased reviews, he will not buy anything from it. After all, deception can be not only in small things, perhaps the description of the product, especially its strengths, also does not correspond to reality. In revenge, such a dissatisfied client can leave a negative review about the company.
Competitors will gain additional leverage
Every business has competitors. If they find out that a company publishes purchased reviews, they will gain a powerful lever of influence. Or they can publish this information, not only advancing in search results, but also luring customers to themselves. Even if competitors themselves do not disdain purchased ratings, they were the ones who discovered the deception and exposed it first.
Depending on the importance of the company, competitors may not limit themselves to articles on their websites, but also contact the media. If the latter consider the material promising and publish it on popular resources, it will take a very long time to restore the reputation.
Dissatisfied employees may also tell you about buying reviews, but it is not always possible to identify the culprit.
Is it worth buying reviews?
Services will add you to the blacklist
Search engines Yandex and Google Maps, Otzovik sites, etc. check the posted reviews. Having found purchased ratings, they delete them and also put a mark that the company has been noticed in the manipulation of reviews. Decisions are made individually, some services even block the cards of suspicious companies for a certain period.
A mark about the cheating of reviews on sites like Otzovik can seriously undermine the company's reputation. And potential clients will perceive any ratings as bought, regardless of whether they were written for money or on an emotional high from a purchase.
And even if today the site does not have penalties for buying reviews, this does not mean that tomorrow they will not be introduced. The rules are constantly tightening, as services fight against inflated ratings.
Customers will lose trust and leave
Buying reviews is a fairly common philippine country code occurrence. However, many purchased ratings are immediately visible to the naked eye. First, a potential client will read them, then recognize better quality fakes. And it will all end with him seeing deception even in real ratings.
If a client understands that the company's website contains purchased reviews, he will not buy anything from it. After all, deception can be not only in small things, perhaps the description of the product, especially its strengths, also does not correspond to reality. In revenge, such a dissatisfied client can leave a negative review about the company.
Competitors will gain additional leverage
Every business has competitors. If they find out that a company publishes purchased reviews, they will gain a powerful lever of influence. Or they can publish this information, not only advancing in search results, but also luring customers to themselves. Even if competitors themselves do not disdain purchased ratings, they were the ones who discovered the deception and exposed it first.
Depending on the importance of the company, competitors may not limit themselves to articles on their websites, but also contact the media. If the latter consider the material promising and publish it on popular resources, it will take a very long time to restore the reputation.
Dissatisfied employees may also tell you about buying reviews, but it is not always possible to identify the culprit.
Is it worth buying reviews?
Services will add you to the blacklist
Search engines Yandex and Google Maps, Otzovik sites, etc. check the posted reviews. Having found purchased ratings, they delete them and also put a mark that the company has been noticed in the manipulation of reviews. Decisions are made individually, some services even block the cards of suspicious companies for a certain period.
A mark about the cheating of reviews on sites like Otzovik can seriously undermine the company's reputation. And potential clients will perceive any ratings as bought, regardless of whether they were written for money or on an emotional high from a purchase.
And even if today the site does not have penalties for buying reviews, this does not mean that tomorrow they will not be introduced. The rules are constantly tightening, as services fight against inflated ratings.