How to Sell a Product Without Selling It Using Native Advertising
Posted: Sun Dec 22, 2024 10:41 am
It is widely believed that native advertising (natural PR) can only be used by large, well-known brands with huge promotion budgets. However, this tool is also effective in increasing brand awareness for small and medium businesses.
Let's look at the reasons why native advertising may not generate sales.
Let's say you posted such a publication (article or post) online. A thousand people visited your site, but only six people made a purchase. However, before you write this campaign off as a japan phone number failure or not working, you should understand the following points:
how many people in total clicked on the link posted in the publication;
what was placed in the link itself;
what people did on your site: what actions they took, what sections they visited, what products they viewed;
how many people returned to the web resource after some time;
how many visitors added the site to bookmarks;
how many subscribers you gained on your social networks after the publication was published.
If you don't think about these questions and don't monitor consumer behavior after some time has passed since the release of the PR material, you risk losing a significant portion of potential buyers. When using native advertising, it is important to understand that it is not a tool that ensures instant sales.
Natural PR differs from direct advertising in that it lacks a straightforward message that encourages the target audience to take action. Modern consumers have become extremely difficult to perceive overt calls to make a purchase. Simple, monosyllabic advertising messages have practically ceased to work.
Native Advertising for Sales Without Sales
Today, selling products using the funnel "Advertisement - Click - Purchase" is becoming very difficult for many sellers. The modern consumer requires a significant expansion of this tool, which he has to go a long way from getting to know the product to purchasing it.
If you are using native advertising in your promotion strategy, keep two basic principles in mind:
Natural PR creates loyalty and commitment to a certain brand in people. It works only with emotional factors that influence the decision to purchase a product.
Native advertising should only be used in conjunction with other marketing tools.
Let us consider each of these principles in detail.
Give your customers emotions
The millennial generation (people born after 1981) is characterized by a high level of involvement in digital technologies. Compared to their parents, the cost of goods and services is no longer the main factor for them when making a purchase decision. Millennials are distinguished by the fact that when purchasing a product, they primarily rely on its values. Native advertising is aimed at increasing brand loyalty, strengthening commitment to it and, as a result, generating demand. For modern consumers, recommendations and expert reviews from opinion leaders play an important role when choosing goods and services.
Let's look at the reasons why native advertising may not generate sales.
Let's say you posted such a publication (article or post) online. A thousand people visited your site, but only six people made a purchase. However, before you write this campaign off as a japan phone number failure or not working, you should understand the following points:
how many people in total clicked on the link posted in the publication;
what was placed in the link itself;
what people did on your site: what actions they took, what sections they visited, what products they viewed;
how many people returned to the web resource after some time;
how many visitors added the site to bookmarks;
how many subscribers you gained on your social networks after the publication was published.
If you don't think about these questions and don't monitor consumer behavior after some time has passed since the release of the PR material, you risk losing a significant portion of potential buyers. When using native advertising, it is important to understand that it is not a tool that ensures instant sales.
Natural PR differs from direct advertising in that it lacks a straightforward message that encourages the target audience to take action. Modern consumers have become extremely difficult to perceive overt calls to make a purchase. Simple, monosyllabic advertising messages have practically ceased to work.
Native Advertising for Sales Without Sales
Today, selling products using the funnel "Advertisement - Click - Purchase" is becoming very difficult for many sellers. The modern consumer requires a significant expansion of this tool, which he has to go a long way from getting to know the product to purchasing it.
If you are using native advertising in your promotion strategy, keep two basic principles in mind:
Natural PR creates loyalty and commitment to a certain brand in people. It works only with emotional factors that influence the decision to purchase a product.
Native advertising should only be used in conjunction with other marketing tools.
Let us consider each of these principles in detail.
Give your customers emotions
The millennial generation (people born after 1981) is characterized by a high level of involvement in digital technologies. Compared to their parents, the cost of goods and services is no longer the main factor for them when making a purchase decision. Millennials are distinguished by the fact that when purchasing a product, they primarily rely on its values. Native advertising is aimed at increasing brand loyalty, strengthening commitment to it and, as a result, generating demand. For modern consumers, recommendations and expert reviews from opinion leaders play an important role when choosing goods and services.