Decreased sales and revenue
Posted: Thu Feb 20, 2025 3:42 am
Conflicting messaging also disrupts your customer experience. This means your company risks losing valuable opportunities to connect with consumers. The loss of these opportunities can impact return on investment (ROI), customer retention rate and brand trust.
Most concerning of all, in the HubSpot 2023 Sales hong kong mobile database Trend Report, 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions.
Inconsistent messaging, missed opportunities and ineffective campaigns lengthen the sales cycle. Little wonder why 40-70%+ of qualified leads are still not ready to buy.
If your revenue functions are not in sync, the biggest impact is likely to be on your business’s bottom line.
Graphic on the impact of sales and marketing misalignment
Source: HubSpot 2023 Sales Trend Report
Overcoming common challenges to sales and marketing alignment
Aligning revenue strategy is not without its challenges, some of the most common include,
Misalignment in goal setting and metrics
When sales and marketing teams are trying to reach differing goals, it becomes hard to track progress and achieve overall business objectives.
Instead of different measurement approaches, work together to develop shared metrics. This way, it becomes easy to detect broken processes or where leads drop off on the buyer journey.
Most concerning of all, in the HubSpot 2023 Sales hong kong mobile database Trend Report, 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions.
Inconsistent messaging, missed opportunities and ineffective campaigns lengthen the sales cycle. Little wonder why 40-70%+ of qualified leads are still not ready to buy.
If your revenue functions are not in sync, the biggest impact is likely to be on your business’s bottom line.
Graphic on the impact of sales and marketing misalignment
Source: HubSpot 2023 Sales Trend Report
Overcoming common challenges to sales and marketing alignment
Aligning revenue strategy is not without its challenges, some of the most common include,
Misalignment in goal setting and metrics
When sales and marketing teams are trying to reach differing goals, it becomes hard to track progress and achieve overall business objectives.
Instead of different measurement approaches, work together to develop shared metrics. This way, it becomes easy to detect broken processes or where leads drop off on the buyer journey.