You will have a lot of data at your fingertips
Posted: Tue Feb 18, 2025 9:27 am
How to create reports for marketing analytics In digital marketing,And to make sense of this data, you'll need to aggregate it into your reports, but your reports need to have a purpose.
Every report you create should have actionable results and influence change. A lot of times, I find data collection and reporting just for the sake of having data, and that's not very helpful, as it can actually distract you from your overall goal.
When you report on something, it's really laos whatsapp number data important to focus on what it is you want to take away. For example, let’s say we look at a chart like this and I summarize that traffic dropped significantly in July compared to the previous month of June.
Well, that’s not enough. We need to layer in context. Your report will need to show the drop, the supporting data to hypothesize where the drop came from, and then any key takeaways. So I could layer in data that shows we dropped ad spend, say on LinkedIn, and then continued to see traffic drop.
Now I can connect the dots to what the ripple effect of that impact is and what we should do about it. Always tell a story with your data and always have a clear takeaway, so you can act If things go wrong, explain why.
Every report you create should have actionable results and influence change. A lot of times, I find data collection and reporting just for the sake of having data, and that's not very helpful, as it can actually distract you from your overall goal.
When you report on something, it's really laos whatsapp number data important to focus on what it is you want to take away. For example, let’s say we look at a chart like this and I summarize that traffic dropped significantly in July compared to the previous month of June.
Well, that’s not enough. We need to layer in context. Your report will need to show the drop, the supporting data to hypothesize where the drop came from, and then any key takeaways. So I could layer in data that shows we dropped ad spend, say on LinkedIn, and then continued to see traffic drop.
Now I can connect the dots to what the ripple effect of that impact is and what we should do about it. Always tell a story with your data and always have a clear takeaway, so you can act If things go wrong, explain why.