Customer loyalty is an asset in the form of a base.
Posted: Tue Feb 18, 2025 8:35 am
There really isn't a single pattern. There are only elements that can "pull" Black Friday:
A targeted offer is not a desire to "get something done" faster, but to give something valuable.
Competent communication - you need to start communicating well in advance of Black Friday, at least a week in advance to warm up, and communicate regularly before that.
If you want to learn how to properly "warm up" bahamas telegram data your base for Black Friday, click and download our step-by-step preparation checklist.
DO NOT dose promotions and mailings
Often, a situation with a promotion overdose occurs during the euphoria phase after the first promotional mailings. You see a surge in sales and thus the belief is triggered that it will always be like this. But there is a moment of habituation in the audience if you send promotions to the same people often.
What is the optimal solution? Answer: different segments and different offers for promotions . For example: for those who buy only in promotional categories, you can send often. For others, dosed once every 2-3 months and use different approaches, not just promotions and discounts.
Remember that just giving a discount is cool the first time, during the euphoria, but then it becomes addictive.
A targeted offer is not a desire to "get something done" faster, but to give something valuable.
Competent communication - you need to start communicating well in advance of Black Friday, at least a week in advance to warm up, and communicate regularly before that.
If you want to learn how to properly "warm up" bahamas telegram data your base for Black Friday, click and download our step-by-step preparation checklist.
DO NOT dose promotions and mailings
Often, a situation with a promotion overdose occurs during the euphoria phase after the first promotional mailings. You see a surge in sales and thus the belief is triggered that it will always be like this. But there is a moment of habituation in the audience if you send promotions to the same people often.
What is the optimal solution? Answer: different segments and different offers for promotions . For example: for those who buy only in promotional categories, you can send often. For others, dosed once every 2-3 months and use different approaches, not just promotions and discounts.
Remember that just giving a discount is cool the first time, during the euphoria, but then it becomes addictive.