Google Penguin Myths and Misconceptions
Posted: Sun Dec 22, 2024 10:23 am
According to a study by Ahrefs, only about 5.7% of new pages make it into the top 10 Google search results within the first year of publication. Less than 1% of Google users click on a result outside of the top 10 .
If you want your company’s law firm website to take advantage of organic traffic from Baidu, Bing, and Google searches, you need to pay attention to the factors that influence search engine rankings.
In this chapter, we will learn what these ranking factors are, how to optimize your attorney website for readers and search engines , and why and how to monitor your website’s performance in these rankings.
What are the SEO ranking factors for lawyers?
A law firm website has two main tasks. The first is to serve as a foundation to help potential clients learn about you and begin gathering information to solve their legal problems. The second function of a law firm website is to serve as a foundation for good SEO practices, helping search engines find your website and position it in front of your most likely potential clients.
That is, we need to build your website in a way that satisfies search thailand whatsapp number engine algorithms and helps your business achieve the ultimate goal of attracting those customers.
So how do we get people to find your law firm's website? We have to focus on the factors that search engines monitor and use to determine where your website ranks when searchers search for the services you offer.
Although Google is not available in China, the mainstream search engines are Bing and Baidu. However, this does not prevent Google from being the world's largest search engine with the most advanced algorithm technology. We can consider our law firm website SEO strategy based on its ranking.
Ranking factors are the guidelines that search engines like Google use to determine the most relevant results for any given search.
When someone types a word into the search box, they’re telling Google to find the most relevant websites to help them. Google’s ultimate goal is to make sure the list of suggestions it provides truly matches the expectations of search engine users. To do this, it must analyze your law firm’s website and figure out how it stands out and meets the needs of a specific search query. As you might expect, people may type in thousands of word combinations to find the same attorney. Google focuses on a few core aspects to determine how well a website matches the searcher’s actual needs. Google ranks the available websites based on five overall categories.
significance
Relevance
Availability
context
quality
Your search engine optimization ( SEO ) efforts should focus on each of these five categories to achieve the best results for your website. This is an integral part of your digital marketing strategy. Let's review each one in more detail.
significance
This is all about user intent. What is the searcher hoping to find with their query? In order to return results that are truly useful to the searcher, Google needs to understand what the user is trying to find. Google uses language models to determine the meaning of the searcher's words to match truly useful content. This seems simple enough - if someone is looking for a criminal defense lawyer, show them sites that have criminal defense lawyers, right? It's not necessarily that easy, because someone might be looking for "lawyers who defend me" or "criminal defense legal services." In this case, all of these could lead to the same website.
Google's system is so complex that they won't tell us all the information they use to determine this. Its language model is designed to understand key phrases. Google says it took five years to develop this particular system, but it has resulted in significantly improved results by about 30%, meaning it helps direct people to sites that solve their needs.
Relevance
The next important ranking factor is relevance. Is the content on your page relevant to the query? The next step in ranking a website is to consider whether the content contains information that is actually relevant to the search. The basic signal used for this purpose is the presence of the same keywords as the user's search query.
For example, Google might see that the keyword "defense attorney" appears on a website, so it seems like a good fit. Google might also notice that it appears within the content or titles of the website's pages, which makes it more likely that the content solves the searcher's query.
Google doesn’t stop there, though. Google looks for pages with the same keywords as the query that contain content related to keywords that their algorithm has determined are relevant to the user’s search. Then, it goes a step further. The system analyzes whether the content is relevant to the query. Google’s algorithm uses data (particularly aggregated and anonymized interaction data) to analyze close connections for relevance.
When a person is searching for an attorney, they most likely want real, reliable information that provides them with an audience. This means they don’t want an attorney’s website that just has the words “criminal defense attorney” on it a few dozen times.
Instead, people want contextualized information. Google will understand the benefits of a website by looking at the other content on the page besides the actual keywords . Is there a video? Is there an infographic? Maybe there is a list of available legal services.
If you want your company’s law firm website to take advantage of organic traffic from Baidu, Bing, and Google searches, you need to pay attention to the factors that influence search engine rankings.
In this chapter, we will learn what these ranking factors are, how to optimize your attorney website for readers and search engines , and why and how to monitor your website’s performance in these rankings.
What are the SEO ranking factors for lawyers?
A law firm website has two main tasks. The first is to serve as a foundation to help potential clients learn about you and begin gathering information to solve their legal problems. The second function of a law firm website is to serve as a foundation for good SEO practices, helping search engines find your website and position it in front of your most likely potential clients.
That is, we need to build your website in a way that satisfies search thailand whatsapp number engine algorithms and helps your business achieve the ultimate goal of attracting those customers.
So how do we get people to find your law firm's website? We have to focus on the factors that search engines monitor and use to determine where your website ranks when searchers search for the services you offer.
Although Google is not available in China, the mainstream search engines are Bing and Baidu. However, this does not prevent Google from being the world's largest search engine with the most advanced algorithm technology. We can consider our law firm website SEO strategy based on its ranking.
Ranking factors are the guidelines that search engines like Google use to determine the most relevant results for any given search.
When someone types a word into the search box, they’re telling Google to find the most relevant websites to help them. Google’s ultimate goal is to make sure the list of suggestions it provides truly matches the expectations of search engine users. To do this, it must analyze your law firm’s website and figure out how it stands out and meets the needs of a specific search query. As you might expect, people may type in thousands of word combinations to find the same attorney. Google focuses on a few core aspects to determine how well a website matches the searcher’s actual needs. Google ranks the available websites based on five overall categories.
significance
Relevance
Availability
context
quality
Your search engine optimization ( SEO ) efforts should focus on each of these five categories to achieve the best results for your website. This is an integral part of your digital marketing strategy. Let's review each one in more detail.
significance
This is all about user intent. What is the searcher hoping to find with their query? In order to return results that are truly useful to the searcher, Google needs to understand what the user is trying to find. Google uses language models to determine the meaning of the searcher's words to match truly useful content. This seems simple enough - if someone is looking for a criminal defense lawyer, show them sites that have criminal defense lawyers, right? It's not necessarily that easy, because someone might be looking for "lawyers who defend me" or "criminal defense legal services." In this case, all of these could lead to the same website.
Google's system is so complex that they won't tell us all the information they use to determine this. Its language model is designed to understand key phrases. Google says it took five years to develop this particular system, but it has resulted in significantly improved results by about 30%, meaning it helps direct people to sites that solve their needs.
Relevance
The next important ranking factor is relevance. Is the content on your page relevant to the query? The next step in ranking a website is to consider whether the content contains information that is actually relevant to the search. The basic signal used for this purpose is the presence of the same keywords as the user's search query.
For example, Google might see that the keyword "defense attorney" appears on a website, so it seems like a good fit. Google might also notice that it appears within the content or titles of the website's pages, which makes it more likely that the content solves the searcher's query.
Google doesn’t stop there, though. Google looks for pages with the same keywords as the query that contain content related to keywords that their algorithm has determined are relevant to the user’s search. Then, it goes a step further. The system analyzes whether the content is relevant to the query. Google’s algorithm uses data (particularly aggregated and anonymized interaction data) to analyze close connections for relevance.
When a person is searching for an attorney, they most likely want real, reliable information that provides them with an audience. This means they don’t want an attorney’s website that just has the words “criminal defense attorney” on it a few dozen times.
Instead, people want contextualized information. Google will understand the benefits of a website by looking at the other content on the page besides the actual keywords . Is there a video? Is there an infographic? Maybe there is a list of available legal services.