Target, market segments and buyer personas
Posted: Tue Feb 18, 2025 5:11 am
In outbound language, we talk about target , the market segment to which a marketing action is directed. Market segments are determined by considering criteria such as age, sex, and socioeconomic or educational level of the potential consumers for whom a product or service has been designed, among other things. In outbound marketing, a group is sought, treated as such, and attacked with high-impact tools such as advertising. Many times, shooting at the flock of birds, which is sure to catch one.
In inbound, the buyer persona is identified in a very mexico mobile database precise way and we try to attract them to an environment in which we offer them solutions to the problems they are having. It is about capturing them by becoming part of their conversation, giving them the power to choose us.
The most useful buyer personas are based on real data research as well as information you collect about customers (through surveys, interviews, etc.). Depending on your business, you may have as few as one or two buyer personas, or as many as twenty, but it's better to focus your efforts on establishing too many. If you're new to buyer personas, start with a few, as you can always develop more buyer personas later if you need them.
Defining a buyer persona will allow you to have a clear idea of what your potential clients are like , what they are interested in, what they face every day and what they work for. When you create an inbound strategy, it is not just about what you are trying to achieve as a company, but also about what your buyer personas want.
In inbound, the buyer persona is identified in a very mexico mobile database precise way and we try to attract them to an environment in which we offer them solutions to the problems they are having. It is about capturing them by becoming part of their conversation, giving them the power to choose us.
The most useful buyer personas are based on real data research as well as information you collect about customers (through surveys, interviews, etc.). Depending on your business, you may have as few as one or two buyer personas, or as many as twenty, but it's better to focus your efforts on establishing too many. If you're new to buyer personas, start with a few, as you can always develop more buyer personas later if you need them.
Defining a buyer persona will allow you to have a clear idea of what your potential clients are like , what they are interested in, what they face every day and what they work for. When you create an inbound strategy, it is not just about what you are trying to achieve as a company, but also about what your buyer personas want.