Advantages of Measuring marketing actions
Posted: Tue Feb 18, 2025 4:16 am
When it comes down to it, it is not a tool that will allow us to sit in the office with our legs crossed on the desk and play Candy Crush. This is not the Congress of Deputies… What it will allow is for professionals and companies to make better use of their time, to unload the most routine tasks and to focus their attention on more important aspects of a marketing strategy.
There are many studies that illustrate the specific advantages of this type of software, which have already been mentioned in this article. In our case, we are going to focus on the survey carried out by Adestra in its jordan mobile database report ' 2017: State of Marketing Automation ', which includes the 7 main objectives of an automation strategy, according to the criteria of marketing professionals accustomed to using this tool in their daily work:
Optimization of productivity , available resources and time.
Increase ROI on marketing campaigns.
Improved campaign management .
Improving the quality of contact and lead databases .
Getting more clients .
Alignment of marketing and sales teams .
Marketing Trends for 2018: Marketing Automation
Source: Adestra – 2017 State of Marketing Automation
Top automation tools
At this point, the question is clear: If we want to implement a marketing automation strategy, what options does the market offer?
There are many studies that illustrate the specific advantages of this type of software, which have already been mentioned in this article. In our case, we are going to focus on the survey carried out by Adestra in its jordan mobile database report ' 2017: State of Marketing Automation ', which includes the 7 main objectives of an automation strategy, according to the criteria of marketing professionals accustomed to using this tool in their daily work:
Optimization of productivity , available resources and time.
Increase ROI on marketing campaigns.
Improved campaign management .
Improving the quality of contact and lead databases .
Getting more clients .
Alignment of marketing and sales teams .
Marketing Trends for 2018: Marketing Automation
Source: Adestra – 2017 State of Marketing Automation
Top automation tools
At this point, the question is clear: If we want to implement a marketing automation strategy, what options does the market offer?