Promotional actions that combine online and offline
Posted: Mon Feb 17, 2025 10:49 am
One of the essential elements of shopping centre marketing plans is promotional actions, a type of commercial dynamic designed to encourage customers to spend or increase traffic, which offers a reward for participants in return. Although their effectiveness rate is usually high, users are beginning to show a certain level of saturation or boredom with this type of exclusively offline actions, demanding more innovation from shopping centres .
This concept of novelty can be oriented through the germany mobile database online environment, offering the client a differential value through the integration of the two environments in the same action . It is very good that they give you a direct gift for purchases over a certain amount of expenditure, but if in addition, for that monetary effort you have made, they give you the possibility of participating in an exclusive draw through the center's social networks, even better.
Although online-only actions should also be developed , such as promotions and raffles, it is advisable to occasionally reward users of the digital community who visit the shopping centre, to encourage this rapprochement between the online and offline worlds . For example, by giving direct prizes to all those who come to the shopping centre on a certain date and show that they are followers on social networks or that they have downloaded the corporate app.
In this way, only people who follow the shopping centre on social media or who have the app and who are in the centre at that time will be able to access this promotion, generating a positive feeling in the user who is rewarded for being up to date with the current events of the commercial space.
At Bannister Global we are more than convinced (because we have implemented it on multiple occasions) that digital marketing for shopping centers is essential to achieve the objectives established in the marketing plan , but always with a proper strategy marked by communication and marketing professionals.
This concept of novelty can be oriented through the germany mobile database online environment, offering the client a differential value through the integration of the two environments in the same action . It is very good that they give you a direct gift for purchases over a certain amount of expenditure, but if in addition, for that monetary effort you have made, they give you the possibility of participating in an exclusive draw through the center's social networks, even better.
Although online-only actions should also be developed , such as promotions and raffles, it is advisable to occasionally reward users of the digital community who visit the shopping centre, to encourage this rapprochement between the online and offline worlds . For example, by giving direct prizes to all those who come to the shopping centre on a certain date and show that they are followers on social networks or that they have downloaded the corporate app.
In this way, only people who follow the shopping centre on social media or who have the app and who are in the centre at that time will be able to access this promotion, generating a positive feeling in the user who is rewarded for being up to date with the current events of the commercial space.
At Bannister Global we are more than convinced (because we have implemented it on multiple occasions) that digital marketing for shopping centers is essential to achieve the objectives established in the marketing plan , but always with a proper strategy marked by communication and marketing professionals.