SEO Myths That Have No Place in 2017
Posted: Mon Feb 17, 2025 10:47 am
There are a lot of myths floating around about search engine optimization. Be especially careful of these 10 - search engines won't forgive you for them.
#1: The more backlinks the better
This was true in the past. But today, search engines evaluate link building comprehensively. They evaluate the pages you link to and where the links come from. They evaluate whether they are relevant and whether you are addressing the same topic.
It's fine for a home magazine to link to a furniture store or share the work of an interior design studio. But links to a car repair shop, for example, are hard to accept. You can use Ahrefs to check the links that point to your website. You can also check backlinks in Google Search Console .
Overview of links that point to your site; Webmaster Tools
Google will also allow you to disavow links you consider job seekers database irrelevant - just upload a list of them.
How to get rid of unwanted links? How to get rid of unwanted links?
#2: We don't need the encrypted HTTPS protocol
Many companies think that unless they collect sensitive data, encryption is unnecessary. However, this is no longer the case as of January 2017. Google has long promoted secure websites and also evaluates the level of security as part of its algorithm .
Switching to an encrypted HTTPS connection not only means greater comfort for users, but also plus points for SEO.
#3: Meta moves matter most
The meta tags "title" and "description" describe the content of the page. They are used by search engines, they are displayed to users to make it easier for the user to navigate the search results. In addition to the meta tag "title", it is generally recommended to use the keyword in the meta tag "description" - because then it can be displayed in bold and attract even more attention of users in the search results.
#1: The more backlinks the better
This was true in the past. But today, search engines evaluate link building comprehensively. They evaluate the pages you link to and where the links come from. They evaluate whether they are relevant and whether you are addressing the same topic.
It's fine for a home magazine to link to a furniture store or share the work of an interior design studio. But links to a car repair shop, for example, are hard to accept. You can use Ahrefs to check the links that point to your website. You can also check backlinks in Google Search Console .
Overview of links that point to your site; Webmaster Tools
Google will also allow you to disavow links you consider job seekers database irrelevant - just upload a list of them.
How to get rid of unwanted links? How to get rid of unwanted links?
#2: We don't need the encrypted HTTPS protocol
Many companies think that unless they collect sensitive data, encryption is unnecessary. However, this is no longer the case as of January 2017. Google has long promoted secure websites and also evaluates the level of security as part of its algorithm .
Switching to an encrypted HTTPS connection not only means greater comfort for users, but also plus points for SEO.
#3: Meta moves matter most
The meta tags "title" and "description" describe the content of the page. They are used by search engines, they are displayed to users to make it easier for the user to navigate the search results. In addition to the meta tag "title", it is generally recommended to use the keyword in the meta tag "description" - because then it can be displayed in bold and attract even more attention of users in the search results.