Identify the challenges your professional buyers have
Posted: Mon Feb 17, 2025 10:36 am
You need to understand what your audience needs first , even before they become active buyers. If you don't know their motivations, challenges and goals , it's like trying to figure out cards in a deck that's face down. You're bound to miss.
There are numerous field studies carried out by international consulting firms such as Gartner, based on surveys that, in general, point out the following common challenges for professionals finland mobile database related to purchasing decisions:
Concern about the effective use of technology is a recurring issue among company executives and managers. The concern increases as the size of the company increases.
Improving efficiency and productivity is the top motivation for B2B purchasing, followed by finding cost savings and moving up the innovation ladder . Improving efficiency and saving costs are often interrelated concerns.
Attracting and retaining specialized talent is often a problem in high-turnover sectors where there are few candidates on the market, such as computer engineers, developers, mathematicians, AI specialists…
There are numerous field studies carried out by international consulting firms such as Gartner, based on surveys that, in general, point out the following common challenges for professionals finland mobile database related to purchasing decisions:
Concern about the effective use of technology is a recurring issue among company executives and managers. The concern increases as the size of the company increases.
Improving efficiency and productivity is the top motivation for B2B purchasing, followed by finding cost savings and moving up the innovation ladder . Improving efficiency and saving costs are often interrelated concerns.
Attracting and retaining specialized talent is often a problem in high-turnover sectors where there are few candidates on the market, such as computer engineers, developers, mathematicians, AI specialists…