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4 Ways to Build an Online Community

Posted: Mon Feb 17, 2025 8:11 am
by pappu6327
1. Find out what your customers care about

Communities are about engaging your current and prospective customers.


It’s important to understand your audience and build a community around something they care deeply about.


For example, according to Nielson, 66% of customers today are willing to spend more on products/brands that are sustainable.

Seventh Generation is an excellent example of building a community around sustainability and turning customers into advocates.



2. Treat communities as an extension of your brand messaging

A community is an excellent medium for you to extend your overseas chinese in australia data brand’s messaging beyond traditional channels.


If you solve a particular problem or serve a specific segment, consider building a community around that greater purpose for your brand.




For example, WeWood – a company that makes watches out of recycled wood – has an online community called Plant a Tree.


They partner with non-profit organizations to achieve this.


Not only does this underline their environmentally-conscious messaging, but it also helps create a positive association with the brand.