4 Ways to Build an Online Community
Posted: Mon Feb 17, 2025 8:11 am
1. Find out what your customers care about
Communities are about engaging your current and prospective customers.
It’s important to understand your audience and build a community around something they care deeply about.
For example, according to Nielson, 66% of customers today are willing to spend more on products/brands that are sustainable.
Seventh Generation is an excellent example of building a community around sustainability and turning customers into advocates.
2. Treat communities as an extension of your brand messaging
A community is an excellent medium for you to extend your overseas chinese in australia data brand’s messaging beyond traditional channels.
If you solve a particular problem or serve a specific segment, consider building a community around that greater purpose for your brand.
For example, WeWood – a company that makes watches out of recycled wood – has an online community called Plant a Tree.
They partner with non-profit organizations to achieve this.
Not only does this underline their environmentally-conscious messaging, but it also helps create a positive association with the brand.
Communities are about engaging your current and prospective customers.
It’s important to understand your audience and build a community around something they care deeply about.
For example, according to Nielson, 66% of customers today are willing to spend more on products/brands that are sustainable.
Seventh Generation is an excellent example of building a community around sustainability and turning customers into advocates.
2. Treat communities as an extension of your brand messaging
A community is an excellent medium for you to extend your overseas chinese in australia data brand’s messaging beyond traditional channels.
If you solve a particular problem or serve a specific segment, consider building a community around that greater purpose for your brand.
For example, WeWood – a company that makes watches out of recycled wood – has an online community called Plant a Tree.
They partner with non-profit organizations to achieve this.
Not only does this underline their environmentally-conscious messaging, but it also helps create a positive association with the brand.