Especially good for nurturing existing customers at low cost
Posted: Mon Feb 17, 2025 6:20 am
Effective with creative content, attracting Gen Z. Email Marketing: Businesses typically find success by allocating about 70% of their budget to their core channel (like Google or Facebook) and 30% to experimenting with new channels.
4. Apply the 70-20-10 strategy in budget allocation A popular model for budget allocation is the 70-20-10 strategy: 70%: Invest in campaigns that are performing well and delivering clear results. 20%: Focus on campaigns that have potential but need further testing.
10%: For testing new channels or ideas. Mistakes qatar telegram data to Avoid When Allocating Your Budget Over-exposure: Investing in too many channels at once without enough budget to optimize each one. Not tracking closely: Data is the "golden key.
" If you don't track results regularly, you can easily lose money on ineffective campaigns. Following the wrong trend: Even though TikTok Ads are very popular, if your target customers are not there, the investment will not be worth it.
Case Study: Effective Budget Allocation from a Fashion Brand Brand: An online fashion company wants to increase sales from young female customers. Budget: 100 million VND/month. Budget allocation: 50% for Facebook Ads to create awareness and engagement (prioritize video ads).
4. Apply the 70-20-10 strategy in budget allocation A popular model for budget allocation is the 70-20-10 strategy: 70%: Invest in campaigns that are performing well and delivering clear results. 20%: Focus on campaigns that have potential but need further testing.
10%: For testing new channels or ideas. Mistakes qatar telegram data to Avoid When Allocating Your Budget Over-exposure: Investing in too many channels at once without enough budget to optimize each one. Not tracking closely: Data is the "golden key.
" If you don't track results regularly, you can easily lose money on ineffective campaigns. Following the wrong trend: Even though TikTok Ads are very popular, if your target customers are not there, the investment will not be worth it.
Case Study: Effective Budget Allocation from a Fashion Brand Brand: An online fashion company wants to increase sales from young female customers. Budget: 100 million VND/month. Budget allocation: 50% for Facebook Ads to create awareness and engagement (prioritize video ads).