First Dataset

Email is a great opportunity to help attract social followers and new prospects. The ROI of email, when the piece is sent to people who are actually connected to your company, is still positive. measuring social media marketing 6. When measuring social media marketing, integrate customer service metrics Let’s remember the importance of responding to feedback and service issues in a timely manner on social media . There is nothing more frustrating to a customer than their attempts to communicate with a brand via social media being ignored by the brand. If social media is about having a conversation with your audience and you are not available to have that conversation, then don’t have social media.


This is a very important area to measure . For most vietnam whatsapp number data brands, solving customer issues via social media is much more cost effective than phone or email. Studies also show that customer retention increases when customers receive quick responses on social media. 7. Discover favorite products and services One strategy you shouldn’t forget when measuring social media marketing is social listening. Social Listening , take advantage of it to discover certain features or products that customers can’t stop talking about, for better or worse. Don’t just listen. Track and measure these conversations over time, measure volume, sentiment, and identify key influencers.