B2B Digital Marketing Trends for 2022 according to HUBSPOT
Posted: Sun Dec 22, 2024 10:07 am
For us, Hubspot, basically an email automation software developer, is another benchmark in terms of B2B Digital Marketing trends for 2022.
This is what it tells us: ROI measurement.
Without a doubt, one of the main objectives of Marketing and the company is to determine the profitability of its actions and their contribution to profit.
In some cases it is quite easy, for example in Social philippine phone number lookup Media campaigns, but in others it is not so easy, for example how a blog post contributes to sales. We will soon write a specific article on how to calculate the ROI of your Marketing investment.
Digital Marketing is about constantly testing and measuring, which is why A/B Tests have to be important for measuring.
Increase in B2B Influencer Marketing investment.
Just as Gartner has detected, Hubspot tells us about the rise of purchases on social networks. Therefore, in B2B it makes sense for B2B influencers or industry experts, for example, to make this possibility or even the products known.
This is what it tells us: ROI measurement.
Without a doubt, one of the main objectives of Marketing and the company is to determine the profitability of its actions and their contribution to profit.
In some cases it is quite easy, for example in Social philippine phone number lookup Media campaigns, but in others it is not so easy, for example how a blog post contributes to sales. We will soon write a specific article on how to calculate the ROI of your Marketing investment.
Digital Marketing is about constantly testing and measuring, which is why A/B Tests have to be important for measuring.
Increase in B2B Influencer Marketing investment.
Just as Gartner has detected, Hubspot tells us about the rise of purchases on social networks. Therefore, in B2B it makes sense for B2B influencers or industry experts, for example, to make this possibility or even the products known.