What It Is and Why It's Important for Your Brand
Posted: Sun Feb 16, 2025 5:56 am
Once the values have been established, it is necessary to "translate" them into a visual language with fonts and colors.
In this case we are talking about visual identity , that is, the visual translation of a strategy and specific values that a company has developed for its target audience.
If you want to learn more about the topic, we recommend doctor data you take a look at this video with Daniele Balcon from Studio Visuale:
Visual Identity:
Let's understand in practice what visual identity is and why it is fundamental for all brands (even yours!) with Daniele Balcon
To understand what our visual identity is, we can start from the moodboard, which is a set of inspirations: imagine it as the school blackboard where you can stick the photos you like, for example the fabric of a skirt, photos of happy people, the lyrics of a song... in short, examples that build your brand.
A beauty salon could put in the moodboard the nail polishes they use, the pourpurrine, the glitter, materials they love like silver. These are all components that we can translate from a visual point of view.
In this case we are talking about visual identity , that is, the visual translation of a strategy and specific values that a company has developed for its target audience.
If you want to learn more about the topic, we recommend doctor data you take a look at this video with Daniele Balcon from Studio Visuale:
Visual Identity:
Let's understand in practice what visual identity is and why it is fundamental for all brands (even yours!) with Daniele Balcon
To understand what our visual identity is, we can start from the moodboard, which is a set of inspirations: imagine it as the school blackboard where you can stick the photos you like, for example the fabric of a skirt, photos of happy people, the lyrics of a song... in short, examples that build your brand.
A beauty salon could put in the moodboard the nail polishes they use, the pourpurrine, the glitter, materials they love like silver. These are all components that we can translate from a visual point of view.