Webinars to showcase your product
Posted: Sun Feb 16, 2025 5:20 am
Consideration stage
In the consideration stage, your audience is aware of the need and is considering different solutions. They want to make sure they’re getting a high-quality product at a good price along with great customer service. This is why you have to gain their trust.
The best type of content you can provide in the consideration instagram data stage is detailed information on how your product features can solve your customers’ needs. This type of content might look like:
Problem/solution whitepapers
Using the payment software again as an example, you might host a webinar about using your payment software to ensure safe checkouts for customers. Also, you can record the webinar and post key moments on your social with a recap of key takeaways and a link back to the recording on your website for further visibility.
Conversion/Decision stage
In the conversion/decision stage, your leads are about to pick a product or service. In this stage, you want to make sure to convince them that you’re the best option.
The best type of content you can provide for the conversion/decision stage is social proof. This type of content looks like:
Testimonials from happy customers
Case studies
As an example, it can be a testimonial of your payment software from a recognized business to generate more trust.
In the consideration stage, your audience is aware of the need and is considering different solutions. They want to make sure they’re getting a high-quality product at a good price along with great customer service. This is why you have to gain their trust.
The best type of content you can provide in the consideration instagram data stage is detailed information on how your product features can solve your customers’ needs. This type of content might look like:
Problem/solution whitepapers
Using the payment software again as an example, you might host a webinar about using your payment software to ensure safe checkouts for customers. Also, you can record the webinar and post key moments on your social with a recap of key takeaways and a link back to the recording on your website for further visibility.
Conversion/Decision stage
In the conversion/decision stage, your leads are about to pick a product or service. In this stage, you want to make sure to convince them that you’re the best option.
The best type of content you can provide for the conversion/decision stage is social proof. This type of content looks like:
Testimonials from happy customers
Case studies
As an example, it can be a testimonial of your payment software from a recognized business to generate more trust.