Run re-engagement campaigns
Posted: Sun Feb 16, 2025 4:27 am
We must educate
It's not a good idea to sell to someone who doesn't yet know your service well (let alone the concept behind it).
That's why 2016 was the year of the year for nurturing streams. We created 79 new emails to lawyer data educate our base based on the materials they downloaded (long live segmentation! haha).
Ah! But "classes" for phantom students are not valid. That is why it is important that...
Clean your base
Anyone who works in digital marketing knows that building a subscriber base is difficult. That's why excluding people from your list becomes a very painful, but necessary task.
Hard bounce cases aren't that difficult, they just mess up your metrics. If someone has given you an incorrect or non-existent email address, there's not much you can do.
But cases of lack of interaction are more complicated, which brings us to our next lesson:
Sometimes people sign up for your list but then lose interest or change their mind. If you don't know, keep sending messages, and only after a long time do you realize that person didn't open or click on any of your emails.
It's normal at times. In the rush of everyday life, people don't always have time to consume your content as they should.
It's not a good idea to sell to someone who doesn't yet know your service well (let alone the concept behind it).
That's why 2016 was the year of the year for nurturing streams. We created 79 new emails to lawyer data educate our base based on the materials they downloaded (long live segmentation! haha).
Ah! But "classes" for phantom students are not valid. That is why it is important that...
Clean your base
Anyone who works in digital marketing knows that building a subscriber base is difficult. That's why excluding people from your list becomes a very painful, but necessary task.
Hard bounce cases aren't that difficult, they just mess up your metrics. If someone has given you an incorrect or non-existent email address, there's not much you can do.
But cases of lack of interaction are more complicated, which brings us to our next lesson:
Sometimes people sign up for your list but then lose interest or change their mind. If you don't know, keep sending messages, and only after a long time do you realize that person didn't open or click on any of your emails.
It's normal at times. In the rush of everyday life, people don't always have time to consume your content as they should.